Wow, My Life is Changing

NightlightI’ve been alluding to it for a while and here it is. The major update that probably won’t change your life, but it has changed mine.

You may or may not have seen that I became co-founder of a social app with huge potential last year. It was the dream I had been working towards for many years: launch a bunch of successful startups, gain experience, then parlay that into co-owning a company that makes tens or hundreds of millions of dollars.

Then, I quit.

You may be asking, “Are you out of your mind, Justin?” There’s a lot of merit in that question.

For the past few months/years/lifetime I’ve been trying to answer the question, “Who am I and why and I here?” Well, I finally figured it out. Or maybe it’t be more accurate to say I figured out a large piece.

Working on Stori was a lot of fun. Six of us rallying around an intese project that could change the world and make us a lot of money. But I began wondering if I was doing it for the money or if it was really fun. To get there, I began asking myself, “Would I be sad if I gave it up?” And the answer was yes.

So why, exactly, did I leave? While building the app and running the company as COO was a lot of fun, it wasn’t my mission. And when you know your mission you should drop everything that gets in the way and do that.

That for me is my position as Marketing Director at The Exodus Road.

Now don’t get me wrong. I believe the guys at Stori can build something that will change the world. They’d do that with or without me.

But giving up millions?

The potential to make millions of dollars definitely hung in the air. It would have been a long, tough road, and if I wasn’t in 100% I knew I’d begin to resent having to do the work every day.

I was on this path path before I left for SE Asia in January and a few weeks after returning I solidified the idea in my mind and then let my co-founders and team know. It was a tough week and a sad day when I left, but I have no doubt it’s the right decision for me.

For years I’ve known I like to be hands on. I like building and doing. In SE Asia I spent many nights undercover with Matt Parker, founder and Executive Director of The Exodus Road, working in brothels and places most people would find way too dirty to think about going in. And the thought in my mind the entire time? If I don’t do this, who will?

Last weekend we celebrated 24 children we rescued from prostitution. Girls and boys, the average age about 14.

These are my kids; your kids. And if we don’t do it, who will?

Not Giving Up

I’m still here at Coach Radio and I’m not going anywhere. There’s a real challenge in building a non-profit and a lot of carry over between us and a business. In fact, I’m launching a for-profit called Exodus Auctions next month to support our rescue work.

Many of these challenges and ideas will continue to be written and talked about on this blog. In April I’m speaking in Colorado Springs about major ideas that carry over into business. If you’re there, be sure to say hi.

Next week I’ll be sharing another new idea for me and talking about the internal struggle I’ve had for the past two months against doing it. I’ve been against it for some time but I’m finally coming around to making it a reality. You’ll be able to get involved in this too and I invite you to take a big part in it.

Pay close attention to how we’re growing Exodus Auctions. I believe it’s a game changer for us and it could be for you as well. Most of that business model will live on Facebook, so if you want the inside stuff, be sure to like the Exodus Auctions Facebook page.

Thanks for following along. I’m looking forward to sharing more next week.

P.S. That picture above is me consulting with one of the best organizations in the world. As we work together, rescue is coming.

  • http://scottkantner.com Scott Kantner

    OK Justin, so this post had me talking to myself on the drive into work this AM.  What is your economic plan as you set your sails in this different direction?  Have you reached a point of financial independence where you are free to pursue this path with worry for your family’s security?  Or are you keeping one foot in the old world and one in the new?   

    I get the mission thing. Yes and Amen, and it is awesome that you have found it.  Yet it seems to me that so many seem to find their mission only AFTER they are in a position to execute on it from a financial standpoint.

  • http://www.kevingainey.com Kevin Gainey

    Congrats on the next step in the never ending journey of making an impact! Looking forward to seeing how it evolves. Godspeed.

  • http://rise365.com Claudia Good

    I get it. Here’s to going off the map friend!

  • http://www.trailreflections.com/ Chris Peek

    Way to go Justin! This really speaks to the need for all of us to create and take action. If something doesn’t work or isn’t a great fit, we attempt other ideas and repeat the process. As you’ve shown, we discover more about ourselves and who we are called to be. Thanks for sharing your own journey with us.

  • http://www.timthompsonshares.com/ Tim Thompson

    Justin, the more times our paths seem to cross the more you inspire me to be a better person. I foresee that at some point we are going to have a chance to work together on a project at some level and I look forward that time. I am supporting you, your family and this mission with my prayers. Best wishes, Tim

  • http://lifestoked.com Deacon Bradley

    Awesome Justin! Stoked you’ll be working more on that great mission. Looking forward for what else is on the way.

    PS: Remember when you were a financial coach? Such a cool journey. 

  • http://www.IgniteLiving.com Charlie

    Justin, this is amazing and saintly and epic news from you. 

    Very proud of you and your decision.

    Charlie

  • http://www.facebook.com/steve.berkey Steve Berkey

    It takes courage to follow your passions.  

  • http://orraclemedia.com/ Rob Orr

    Courageous Justin. Congratulations on what I know wasn’t an easy decision.

  • http://theexodusroad.com/ Justin Lukasavige

    Tim, I’d like that. And thank you so much for your support. It’s much easier to carry on when I know folks like you are in my corner.

  • http://theexodusroad.com/ Justin Lukasavige

    I knew you’d understand. :)

  • http://theexodusroad.com/ Justin Lukasavige

    Thanks, Rob. You’ve walked through most of this with me. Great to have you in my corner.

  • http://theexodusroad.com/ Justin Lukasavige

    Thanks, Charlie. Great to see you here!

    I just sent someone your way this week in fact. I think I’m one of your biggest fans.

  • http://theexodusroad.com/ Justin Lukasavige

    Boy, I remember indeed, Deacon. Feels like so long ago but it was almost yesterday. Funny how I know I’m not supposed to be doing that anymore, and yet I wouldn’t be here today in this situation unless I had started there. It’s exactly where I was supposed to be.

  • Just a guest

    If Stori ends up making the other 5 individuals millions of dollars, will you regret not sticking with it?  I mean, how many kids could you rescue if you had a few million bucks in your pocket?  
    Don’t get me wrong, I definitely admire what you’re doing with Exodus Road. 

  • Jed Wilson

    Peace to you, and joy in the continued
    journey!  I was reminded of your post tonight as I was reading: “If the chosen
    path turns out not to be our vocation, that will become clear in
    practice without having to afflict ourselves with a hundred doubts and a
    divided heart. Real life involves risks. Since total freedom and
    clarity are fantasies, commitment only requires sufficient freedom and
    information… When we have sufficient reason to make a vocational
    decision, it is unreasonable not to do so.” (Dean Brackley in “The Call to Discernment in Troubled Times”, p. 65).

  • http://www.andytraub.com/ Andy Traub

    kick ass. that is just kick ass. way to go brother

  • Robert Longley

    As someone who has dealt with sexual abuse and missing children cases for about 10 years, just be sure to have some balance in your life.  You will quickly find that you are trying to empty the ocean with a teaspoon, and it will catch up with you.  The temptation is to focus on the children, but this is a problem of education, cultural ignorance and supply and demand.  This is about the long game.  Marketing is about eliminating the problem, not just helping those most affected by it.  

  • http://theexodusroad.com/ Justin Lukasavige

    That thought has been in my mind. The other thought in my mind was wondering how many victims I could save by working full time over the 4 year period (minimum) it would take to get to the point of making millions of dollars. Not an easy question to answer, but if it were my kid today, I’d drop everything to get her out. That’s the decision I made.

  • http://theexodusroad.com/ Justin Lukasavige

    It’s unreasonable NOT TO DO SO. I love it, Jed and it’s exactly right!

  • http://theexodusroad.com/ Justin Lukasavige

    Thanks, buddy. You’v been a big part of this over the years.

  • http://theexodusroad.com/ Justin Lukasavige

    You’re exactly right, Robert. I would argue that it’s not just marketing that is about eliminating the problem, it’s everything we’re doing at The Exodus Road that’s eliminating the problem. While some organizations and individuals go in with guns blazing and grab kids when they see them, that does nothing to solve the problem. It makes it worse in fact.

    That’s illegal (kidnapping) and those victims are replaced within hours. We do undercover work to collect footage that’s used in courts to prosecute the criminals. That’s the only way to end trafficking and that’s what we’re all about.

    We spend at least one day each month celebrating rescue. Last week we spent three days celebrating the rescue of 24 victims, all underage children, average of 14 years old. 27,000,000 victims is overwhelming and we can’t rescue all of them. If that’s all we’re focused on and never take time to celebrate the victims we do rescue, we’ll burn out as you mention. Taking that time to celebrate may be counterintuitive to some, but very important for us. We’ll be inviting people to join us in that celebration each month.

  • http://theexodusroad.com/ Justin Lukasavige

    Thanks, Kevin. You and Nikki have been a big part of this over the past few years.

  • http://www.andytraub.com/ Andy Traub

    yeah, in a “dude, I”m totally wandering. Can you help?” sorta way

  • http://www.followgreg.com/ Gregory Ng

    Awesome, my friend.

  • http://MikeLoomis.CO/ Mike Loomis

    Beautiful – trading million$ for the millions…
    GO!

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Greg. I’ve seen you do some cool things over the years. Guess you’ve rubbed off on me.

  • http://coachradio.tv/ Justin Lukasavige

    Awesome, Mike. Hadn’t thought of it that way.

  • http://christiannick.wordpress.com/ Nick Christian

    Definitely a huge decision. I have a couple that were hard to make but many years later, understand why and am glad I made them. I like what you said in your podcast on this topic–something along the lines of following God’s calling should be done without regard to the personal economic impact. 

  • http://coachradio.tv/ Justin Lukasavige

    No kidding, Nick. Still hard to read but it’s true. I wish we could see the future. Decisions would be much easier to make. :)

  • Lauren Phelps

    Awesome, Justin! That took a lot of guts! I’m sure you will find many more millions by following your mission and passion. You rock!

  • Jason Garey

    Justin, I greatly admire your courage and commitment to reaching out with His love. Nick Vujicic (lifewithoutlimbs.com) said “the two most important days in your life are the day you were born and the day you discover why”. I’d say you are much closer to discovering the “why” than most folks. That is truly exciting. God holds the secrets to our future and it’s our part to trust Him when we step into the void (simple but not usually easy). So, I’m with Andy when he said “Just kick ass”. 

  • http://coachradio.tv/ Justin Lukasavige

    Your comment made me smile big time, Jason. Thanks for your support over the years.

  • Rod Rogers

    Andy, I LIKE your subtle approach!

  • Doug Gale

    Hey Justin,
    I have really enjoyed ready about your journey! Awesome to see how you are impacting the world. it is so cool so how the twists and turns of this journey can lead us to places that we don’t imagine. you are an awesome example to your family!
    Peace,
    Doug

  • http://twitter.com/DoMoneyBetter Jake Funnell

    Justin, well done. This will be a no-regrets decision, and one that you can proudly explain to your kids in the future. They’ll be positive that their dad is a champion and know they’re made of the same stuff. God bless you big time!

  • http://www.coachspeaking.com/ John Hardison

    Justin, your leadership stock just shot way up in my book.  When faced with the same decision (Matt. 4:8-11) Jesus made the correct choice and so did you–that’s not a bad example to be compared to.  I’m so proud to be working with you, a leader with an eternal perspective!  May your tribe increase!  

  • http://coachradio.tv/ Justin Lukasavige

    I usually fall short when comparing myself to Jesus, John. Thanks for this example. I know good decisions for the long term are usually painful in the short term.

  • Pverbetensr

    Congratulations!  Our decision didn’t have as many zeros at the end, and we didn’t know where we’d end up, but we’re in Japan teaching English and happier than in a long time!  You’ll be happier too.

  • http://coachradio.tv/ Justin Lukasavige

    Sounds like a big change you’ve been happy with. Congrats!

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