Why I’ve Never Accepted Donations, And Why I’m Starting

March 1, 2013 — 5 Comments

familyI’ve never accepted donations at Coach Radio but almost 2 years ago people began telling me they’d donate if I offered it. Back then I put out a survey and realized many people would actually support me, but I still didn’t offer it.

Donations and advertising have both come up over the years as a way for me to monetize the work I put into this site, and yet I’ve never done it. Nothing turns me off faster than google ads plastered on a website. Advertisements and donate buttons are the same.

Well,the time has come for me to accept donations, but it’s not what you think. You won’t find a donate button on this site and you still won’t see advertisements.

This coincides with the changes I brought up last week. The next big one…I’ve decided not to take a salary with the anti-trafficking coalition I’m working with and instead, raise my own funding.

I May be Crazy

You probably think I’m crazy and honestly, I don’t think you’re far off. This isn’t a place I thought I’d ever be and it feels weird to share. But I’m here nonetheless.

Before we go further, I should remind you I’m a business guy. When I’ve needed money in the past, I’ve created a business.

Businesses Fund Non-profits

To support The Exodus Road, the first of many business ideas we’re launching is Exodus Auctions. But, it’s going to take at least six to 12 months for our revenue to be high enough to support salaries, and to build as fast as we can we’re investing revenue back into the business as well as a portion going directly to the field to empower the rescue of global slaves.

Thus, donations.

When you donate, your funds go directly to The Exodus Road (deductible if you live in the US) and are earmarked for my salary. If you want behind the scenes info from the US and our trips abroad, as well as other top-secret stuff we can’t share with the public, stop by and sign up for those.

Exodus VideoI won’t share the personal details that Christine and I have had to work out here on this website, but visit our page to see videos like the one to the left, and another I shot with an undercover camera while walking through a red light district.

Three things you can do there:

  1. Learn our personal story
  2. Sign up to support us monthly or one-time
  3. Join for behind the scenes video updates

Coach Radio will continue just like it always has. I’m still working with businesses and a limited number of 1-on-1 clients and sharing those lessons on this blog. There’s even more crossover between business and non-profit worlds than I thought there would be. You’re in the right place for behind the scenes info.

As always, thanks for following along. Business is about more than tactics and planning; it’s also about people and emotions. I’m glad you’re here with me.

Justin Lukasavige

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I help businesses do business better and I love what I do.

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  • http://twitter.com/aarongmyers Aaron G Myers

    Justin.  Yes!

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Aaron. I know you have a lot of experience with this.

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  • Sibyl White

    Hi Justin, I’ve been involved with a group through a church here in Nashville to help stop sex trafficking.  I’m committed to this and will watch this space.  Good for you!

  • http://www.coffeeswitch.com/ Dustin Fluke

    Just listened to the podcast (268) and I was wondering earlier today why the thumbnail in your post here was different than the video on your Exodus Road page. I guess that you sharing why you re-did the video explains it.