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016 Coach Radio – Establish Credibility
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Eric had questions on teaching other people’s material, such as Dave Ramsey, Dan Miller and us. I discuss how to do it without stealing and infringing on copyright material. You should personally lead through material if you want to be positioned as an expert.
Eric’s question stemmed from listening to Coach Radio #12.
Email derek@lukascoaching.com if you’d like to make the Past Due: Money and Life Boot Camp your own material. You’re free to do so.
Can you repackage material and make it your own? Yes, it’s been said there aren’t many original thoughts out there. But packaging and marketing are very powerful.
I also discussed two very important concepts if you want to be profitable. You need to figure out how you’re both unique and remarkable.
Sample Forecast
$2,000 (target monthly revenue)
Average client = $500
Clients = 4
Conversion from prospect to client = 50%
Prospects = 8
You probably need about 10 people to request consultation that will show up to meet with you.
Marketing is the outcome. Now you need to figure out what you’re going to do to find these 10 people.
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