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Show Topics:

• Brett McKay has attracted 83,000+ subscribers to his site
• How he’s grown to over 2,000,000 monthly impressions
• Wrote a book and working on completing his second book deal
• He quit his job just this week to focus full time on his website

Brett McKay launched Art of Manliness in January, 2008. One day he found himself in a magazine aisle and realized none of the men’s magazines were geared towards him, so he had an idea to start a men’s magazine that he wanted to read.

Brett and his wife, Kate, are both from Oklahoma. They didn’t stray far from home in school and both ended up pursuing higher degrees. Brett initially launched a blog for law school students before his current success. He used his initial pursuits to launch into his new publishing idea.

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016 Coach Radio – Establish Credibility

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Eric had questions on teaching other people’s material, such as Dave Ramsey, Dan Miller and us.  I discuss how to do it without stealing and infringing on copyright material.  You should personally lead through material if you want to be positioned as an expert.

Eric’s question stemmed from listening to Coach Radio #12.

Email derek@lukascoaching.com if you’d like to make the Past Due: Money and Life Boot Camp your own material.  You’re free to do so.

Can you repackage material and make it your own?  Yes, it’s been said there aren’t many original thoughts out there.  But packaging and marketing are very powerful.

I also discussed two very important concepts if you want to be profitable.  You need to figure out how you’re both unique and remarkable.

Sample Forecast

$2,000 (target monthly revenue)

Average client = $500

Clients = 4

Conversion from prospect to client = 50%

Prospects = 8

You probably need about 10 people to request consultation that will show up to meet with you.

Marketing is the outcome.  Now you need to figure out what you’re going to do to find these 10 people.

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Send me your feedback or leave me a voice mail: (919) 355-8105.

Leave a review on iTunes.

Questions answered on today’s show:

Troy – My family depends on $5,000 each month.  How do I transition into my own business?

Matt – I don’t have the equipment in my office to produce my own show.  What do I do to get started?

Visit www.joyinhope.org to donate to earthquake relief of the poorest nation in the western hemisphere.  Hatai’s people need help.

Mike Petilli is our insurance partner at www.mvpinsurancegroup.com.  Give him a call with any questions regarding health insurance when you make the transition into self-employment.

Remember to set goals that don’t have anything to do with revenue (directly).  Here’s a great article that addresses my big goal for 2010.