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Show Topics:

• Bob Baker – making it in the music business
• Self-publishing and giving away knowledge
• Marketing any business with guerrilla techniques
• Advice for starting and marketing a business today

Bob Baker writes about speaking and music from St. Louis, MO where he makes his living as an author, teacher, and speaker. Music marketing is his niche and he’s best known for Guerrilla Music Marketing.

He’s been writing and speaking for the past 20 years but his business has changed quite a bit, even in the past few years.

Bob discovered an interst in music and writing as far back as 11 years old. He’s self-employed now but wasn’t always. He’s had to take some day jobs along the way but he doesn’t ever plan on going back.
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Email newsletters are a great way to engage with your community, keep them warm, and close sales. Some businesses are giving up on newsletters because they haven’t figured out how to use them while others are just entering the scene.

They continue to work great for me and I’ve used many service providers over the past few years. Here’s what you should be looking for when choosing a provider. (Some affiliate links below).

Deliverability

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Last week I shared about an upcoming move for Christine and I, and now our home officially on the market. Our realtor, Michael, is a long time friend and goes out of his way to do things the right way. His average days on market are much lower than other agents and he gets top dollar for his listings.

I’m an out-of-the-box thinker and so is Michael, so when I suggested we do things a bit differently to generate interest in our ranch, Michael agreed without skipping a beat. Here’s what we’ve done.

Create a Simple Website

We live in a digital world, there’s no doubt about it. Access to MLS (Multiple Listing Services) data is easy to come by without involving a real estate agent. The data is pretty straight forward though and doesn’t allow you to break the boundaries to stand apart from other listings.

Three hours after realizing this, 111saddleriver.com was live online. (This link may not work after 2011).

The site is simple and does a great job telling a story. What you see there is the culmination of about three hours of work (not including taking the photos). All those great photos don’t fit into the MLS in a neat package, so the website gives them a place to shine.

The yard sign has the website link on it, and so do the flyers. Even the MLS remarks section has a link to the site. Here’s a lesson in marketing your marketing. It’s not enough to build a website, you also need to tell people about it.

Features don’t sell anything. Stories and benefits do. That’s why you’ll find a story page on the website. You never see that on the MLS, do you?

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If the term multi-level marketing makes you want to instantly sever friendships on facebook, a new business model promises to crush the old way of thinking with a fresh twist.

The traditional multi-level “business opportunity” encourages an owner to sell the idea to their family and friends. Of course, they’ll make more money as they sign up more people. Truth be told, the business is not for everyone, and you may be someone who’s lost money after being nudged into it.

MooLaLa (affiliate link) was co-founded by my friend Jon Dale and is more similar to an affiliate program, but with multiple levels. Instead of a traditional multi-level marketing where you’re required to sell stuff to other people, you don’t do that here. It’s more similar to the coupon sites Groupon and LivingSocial where you’ll receive a daily deal (at least 50% off retail) in your email.

The catch with MooLaLa is that  others can sign up through your link without paying anything. When a deal comes through in your friend’s area, regardless of where you live, you get paid a percentage when they buy. That’s how a traditional affiliate program works, but Moolala takes it a few steps deeper.

In the new model you share in the savings when people five levels deep buy a daily deal, even if you don’t. Pretty neat if you ask me.

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Show Topics:

• Businesses I’ve started and failed
• Book marketing strategies
• How I transitioned from working locally to becoming known globally
• How to avoid compliance issues as a Financial Coach

Marta Goertzen wants to know how I liked the Virgin Mobile MiFi that I test drove on a two-week road trip. We visited ten states and I loved it. It did slow up at times but I only lost a signal twice, for a few minutes each time. Both were driving through the mountains.

Marta also had a question about an accountability type group that I was talking about starting last month.

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Citibank did an awfully great job of getting me to take notice.  I learned something from their technique and I know it will help you too.

What ideas do you have to get people to notice you?

Check out the ideas that have flown off the computer and into books this year.  If these guys can do it, why can’t you?

80% of us want to write a book.  In this video I share some ideas on how to do it.

A list of the book I mentioned in this video:

• Become a Coach – Justin Lukasavige
• Drumming up Business to the Beat of My Own Drum – Jeff Jones
• Holy IT – Scott Wittig
• The Greatest Harvest – Chadrick Black
• Get Naked – Derek Sisterhen
• The Inside Out Youth Worker – Kent Julian
• The IMPACTS Dynamic – Dickey Eason
• Smarter, Faster, Cheaper – David Siteman Garland
• One Woman’s Journey – Joel Boggess
• Stripped Down – Tony and Alisa DiLorenzo

I mentioned these resources in the video:

• A show all about writing a book and the self-publishing process
• How to get a book published through a traditional publisher
• I answered a question from Rob on the printing process and self-publishing
• Gregg Pechmann’s story on self-publishing

If you’d like your cover framed and hanging on my wall of covers (you’ll see it behind me during live Coach Radio shows), print out the front cover, autograph it and send it to me.

What are you writing this year?

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Covered in today’s show:

• Joel Boggess with 4 Points Coaching joins me to talk about getting booked and  interviewed on TV
• Steps to create a product or service you’re passionate about
• How to approach media outlets with your idea
• How to stay in touch with media to used over and over again

Joel has been a guest on Coach Radio where he shared his story with me.  He was inspired by a client to write a book called One Woman’s Journey to the Work She Loves.  You’ll notice the passion and drive that Joel has for making a remarkable book; one that people want to talk about.

Did you catch that?  Your product or service must be remarkable.

Joel shares his steps to getting on TV:

1. Write about something that you are passionate about. Howard Thurman once said: “Ask not what the world needs. Ask what makes you come alive… then go do it. Because what the world needs is people who have come alive.”
2. Get it published
3. Start with small market radio and television
   1. Ask for the morning show producer or news director (Email/mail book or materials)
   2. Give them a timeline
   3. Feed them questions
   4. Have something to invite the viewers to
   5. Write down every contact you meet at the TV/radio station
4. Follow up plan
   1. Thank you notes for people you’ve met
   2. Add to Facebook and other social media contacts
   3. Schedule out followup phone calls, ask for national referral
   4. Ask for referrals to reporters that normally cover your area of expertise
5. Helpful tips
   1. Create Internet feeder to sort news items that relate to you area of expertise
   2. Create your own You Tube and podcast show (book guests)
   3. Create a DVD of all broadcasts

For a limited time you can get an autographed book and audiobook on CD at 20% off.  No code is needed but if you don’t see the discount, sorry, but you missed it.

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I’d like to help you turn your ideas into a business that changes the world (and your bank account).  Here’s how I help.

Right-click to download the show | Leave a review on iTunes | Email your question or call (919) 355-8275.

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