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Show Topics:

• Bob Baker – making it in the music business
• Self-publishing and giving away knowledge
• Marketing any business with guerrilla techniques
• Advice for starting and marketing a business today

Bob Baker writes about speaking and music from St. Louis, MO where he makes his living as an author, teacher, and speaker. Music marketing is his niche and he’s best known for Guerrilla Music Marketing.

He’s been writing and speaking for the past 20 years but his business has changed quite a bit, even in the past few years.

Bob discovered an interst in music and writing as far back as 11 years old. He’s self-employed now but wasn’t always. He’s had to take some day jobs along the way but he doesn’t ever plan on going back.
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Show Topics:

• Rande Bruhn co-owns a video game and mobile app company
• Making a partnership work (when many partnerships fail)
• Dividing the work in a partnership
• How to be a Christian company and make games for everyone
• How to generate ideas: ideation
• Make money by selling games for $.99

Rande Bruhn owns a video game and mobile application company called Soma Games.

Their focus is on developing video games and mobile technology. Not just any games though, but games that have great video and audio. Stories are also very important.

Rande’s background is as a CPA and entrepreneur, which is a great skill set to have in the startup phase of a business.

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Show Topics:

• Caitlin Boyle started a world wide movement
• Getting a book deal
• Dealing with negative press in a big magazine
• Getting over self-doubt

Operational Beautiful is about posting notes with positive messages in them around the world in public places. Caitlin recently launched the site out of an idea she had and it’s now a world-wide movement.

Caitlin mentioned she’s received videos, pictures, and postcards from every continent in the world, except for Antarctica so I took it upon myself to get one for her.

“If you don’t give opportunities space to grow, they’ll always stay small.”
- Caitlin’s mom

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Show Topics:

• Podcasting/iTunes question
• What does my average day look like?
• Striking a balance between finding new clients and working with current clients
• Getting past the idea phase and doing something
• My new project

Ray sent me an email because he heard I was having problems with my description in the iTunes store. I have it fixed and a solution for you if your description gets pushed way down within iTunes. I also talk a bit about the audio player plugin and customizing it.

Dustin has a question about what my typical day looks like. How do I balance my time working with current clients vs. finding new ones. (more…)

Covered in today’s show:

• Dave Munson’s story of living on nothing, then creating a multi-million dollar company
• Changing the world through a business
• How to get a Saddleback Leather bag or iPad case for free

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Dave Munson started a company called Saddleback Leather which has since allowed him to impact people all around the world.  In 1999 he was living near Mexico and couldn’t find a bag for his books.  He found a guy to make bags for him, so he purchased eight, hung them off the rack of his land cruiser and sold them on the street while hanging out with his dog, Blue.

Instead of sitting around a campfire as a Youth Pastor, Dave decided he could do more good in the world by building a profitable business.

Dave moved to Mexico to make more bags.  He had no money so he spent about $100 / month on his apartment.   Sometimes he didn’t have hot water and slept on a mattress on the floor.

Dave’s mission is always to give.  “It’s abnormal not to give.”

Dave’s a good storyteller.  He didn’t know his stories were anything special until he realized many people didn’t have an interesting story.  He’s infused his stories into the Saddleback website.  Does it seem unusual to have a major tab devoted to a dog?  Check it out; I guarantee you become engrossed in the story.

Mythbusters called Dave recently to see if they could get a bag to blow up.  He talks about the story on the show.  In conjunction with that, Dave’s giving away a bag to three people who destroy theirs, and a $1,000 gift certificate to the best video.  Be sure to read these instructions before blowing up your bag.

Want to win a leather iPad Case?

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I use a neat service called tubemogul when I upload all of my videos at Coach Radio.  Tubemogul stores my login credentials to all of the video sites I use and then sends my video to those sites (for free).  This is the best way to ensure your video is available where people will see it, without you spending too much time doing it.

What’s your favorite video site?

More social media tutorials

Christine and I were hanging out with our old friends Casey and Stephanie this weekend.  I’ve known Casey ever since high school and we’ve had some great adventures together.

Casey was telling Christine how he purposely hangs out with people like me who make him laugh.  It’s true, we’ve had trips together where we’ve laughed for hours at a time.

I’ve been thinking about it ever since then and I agree.  Life’s too short not to hang out with people who make you smile.  It’s too short to do things you don’t like.

Don’t get me wrong, I don’t like paying taxes.  I really don’t like flossing my teeth.  I don’t like changing diapers either, but I do it anyway.

Other things I can control and I do.

I hang out with people who inspire me.

I do fun things.

I plan my career around my life instead of the other way around.

Because life’s too short.

And you?  Are you hanging out with happy people?

Image by ToniVC

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Covered in today’s show:

• Alex and Luke are visiting all 50 states and every province in Canada
• How social media played a huge role in their travels
• They’re traveling to 50 states, 10 provinces, 3 territories, and nearly complete with them all.

Alex and Luke set out to see the United States and Canada and they put their travel plans in the hands of their community.

Alex’s house burned down and she lost everything about two years ago.  Insurance sent her a check and she decided not to buy new stuff.  Instead, she decided to travel.  One text to Luke sealed the deal for a travel buddy.

Luke was working for IBM at the time but had the travel bug.

Their community tells them where to go.  Their twitter followers tell them where to go, where to eat, what to do, and where to stay.  They’ve even stopped along the way and waited for directions from their followers before going to the next place.

Alex and Luke started on March 20, 2010 and they’ve been everywhere in Canada and 48 states in the U.S.  They’re only missing Vermont and Hawaii.  They’ll complete Vermont this month as they travel through on the way back to New Hampshire.

Tourism boards tend to promote their travels when they see they’re coming through.  People are really proud of where they live and they want Alex and Luke to see it.  It’s a big part of growing their community.

Some people think it’s irresponsible to spend money traveling and not having a job.  I think it’s irresponsible to do something you’re not passionate about for the better part of your life.

It took them 5-6 months to get everything together before they hit the road.

They had little experience in we design or video work, but they plowed ahead anyway and learned along the way.

They had no video experience before this trip.

Together, Alex and Lukas have put over 70,000 kilometers or about 43,000 miles on Alex’s car.

Cool experiences: the people they’ve met, the sand dunes in Colorado, Glacier Bay.

Next steps: going back to New Hampshire where they’re staying for a few months.

“We’re not any different than you.” – Luke

Follow their journey on twitter @alexandluke.

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I’d love to help you turn your ideas into a business that changes the world (and your bank account).  Here’s how I help.

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