I’ve never met Ted, but I’m sure he’s a good guy. That being said, I wish he’d stop lying to me.
If you had visited Ted’s website for woodworking plans as I did on January 17, 2013, you would have seen this special, limited time offer.
Makes you feel special, right? I mean, Ted could be selling this for $497, but since he likes you and just launched this product, it’s only $67, but just for a limited time.
The funny thing is you can see in the archives that Ted has had this same offer for almost two years now. This screen shot is from May, 2011.
Yup, good old Ted hasn’t updated this page in a long time but makes you feel like you have to act now. Maybe it’s the yellow highlight.
Scarcity and deadlines are marketing tactics that make you want to buy. But highlighting throughout your mile long page is an old school ploy used to push something that’s generally not remarkable enough to stand on its own.
Take a lesson from Ted: tell the truth. The pricing was never $497. It won’t end tomorrow.
Make your customers feel good about your product and themselves after the purchase. Old school marketing isn’t a great way to dress up something boring.