Hootsuite is the free program I use to manage my social media profiles, monitor what people are saying to me and about me, and then to interact with them throughout twitter, facebook, and linkedin.
I hosted a class with Andy Traub the other night that I thought you’d be interested in.
It’s extremely important to have a presence online and to use social media. This goes far beyond having your own website to send people to.
We spent nearly 60 minutes helping you figure out why you need to be online, where you need to be, and what you need to be doing.
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Here are a few links we shared during the class:
I posted recently on how to podcast in Typepad. I prefaced that post by telling you to do it in WordPress instead. It’s much easier and almost built to work right out of the box. I had to figure it out in Typepad for a show I host at the Free Agent Academy. Then I received questions about how I do it in WordPress. So here you go. This is an overview of how to make it work for you. If you need further help, give my friend Cliff a call.
How to Launch a Podcast in WordPress[rename:http://filehostingsite.com/file.MP3]
I don’t recommend it, but here are directions to podcast in Typepad.
Questions?
Want to be more profitable in your blogging?
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The great thing about a step-by-step plan is that it probably worked for someone at one point so they wrote it down to share with you. As a coach, people come to me for a step-by-step plan to get their business running better. Many people are looking for a road map to follow in order to become successful.
But you don’t need a map…you need a compass.
Derek spoke recently on the importance of thinking for yourself, but received a lot of backlash on it.
The great thing about a map is that you can follow it; but I guarantee your plans won’t work like you plan for them to work. Something will happen along the way and derail you. Then what? Your map is no good.
What you need is a clearly defined destination and a compass. Where do you want to be in five years? Yes, it’s very likely that will change, but without a destination you don’t know which direction to go. You’ll end up wandering and your business will fail.
Road maps are OK, but you need to start thinking for yourself. No one else is just like you so do what feels natural. Read biographies of people you admire. Listen to stories of people making it happen. Read books other than how-to’s.
What do you think is more helpful, a road map or a compass?
Update: David Garland got me thinking about this and was the inspiration for this post. You can read his thoughts at The Rise to the Top.
Update 2: David Garland interviewed me and we talked about this issue at the end of the show.
(photo by psd)
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036 Coach Radio – How to Create Business
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I just arrived back from a Free Agent Academy event where about 30 entrepreneurs from around the country convened with us in Colorado to build their businesses.
I mentioned when I interviewed David Garland.
John G. Miller interviewed Derek and I and it’s worth a listen.
Chapter covered from Become a Coach – How Much Money can I Make as a Coach?
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035 Coach Radio – Your Story: Deb Ingino
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Deb Ingino is working a corporate job while building her business – My Wired Style.
Deb uses the DISC personality profile to help others find how they’re wired. She helps improve relationship, helps adults figure out what they should be doing for a living, and helps parent better understand their child’s gifts.
She was unhappy with her career and hired a coach (Dan Miller) to help her figure out what to do next. Dan had her make a list of things she’d like to do. A few of the things that Deb pulled out were parenting coach, tele-seminar host, etc. She blended all of that together into her current business.
Her first workshop was unpaid. Now she’s paid to do in-person and online workshops.
Deb talks about how she manages her career and her business. She mentioned that she has a virtual assistant (VA). She’s done a lot of bartering for services like graphic and website design.
Deb is also a professor at the Free Agent Academy. She leads a group called You and Your Wiring to help you find and use it to best of your ability in a business. She’s not only a professor but, as Deb says, “It’s been the best brain trust I’ve ever been involved in over my 25 years in business.”
Deb’s Wiring group will take you through a 6-week program – from having no ideas to finding your best idea – in an intimate, safe setting.
Deb’s getting the word out about her business by using social media (facebook.com/mywiredstyle, twitter.com/mywiredstyle) and just as important, talking to people directly and in person. She says she’d rather interact with people online but she knows she also has to connect with people offline.
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034 Coach Radio – Wow Your Community
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I had a customer service experience last week that lead to a well trafficked post. You’re a Customer and You Shouldn’t Assume. It looks like it may have even gained the attention of the company in question.
Tony Hsieh sent me a few copies of his book due out next month called Delivering Happiness. Comment and tell me how you’d deliver happiness in the case of this company. If I like yours the best, I’ll send you Tony’s book.
Questions answered during today’s show:
Matt is a Financial Coach and launched his podcast recently and already has 65 listeners. Check it out.
How to find clients:
Chapter covered from Become a Coach – Can I Make Seven Figures as a Coach?
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If you’re not monitoring traffic on your website you’re missing out. I’m not the kind of guy that will tell you to get hung up in the numbers every day, but I will tell you that I spend at least 30-minutes each month reviewing the traffic and the traffic flow on my website.
It’s important to know and understand where your traffic comes from. I can see here that 58% of coachradio.tv traffic comes from referring websites.
35% of traffic is direct, so they’re likely visited before and know the address or listened to my radio show and heard me mention it. They could have also visited from typing it directly after hearing me or one of their friends mention it to them.
After searching or clicking through from my company website, without exception, the top ten websites referring traffic to coachradio.tv are social media websites.
You may erroneously think a few things based on this info.
First, if social media doesn’t rank high for you you might believe it won’t work for your business. Instead, figure out what you need to do differently to get more traffic from the social media websites you’re involved in.
Second, look at the quality of the traffic you receive from your top ten. You might put a lot of work into getting traffic from digg.com for instance. But if what you offer isn’t a good fit for them, your time is better spent elsewhere.
Don’t worry about figuring all of this out right now. First, install google analytics on your website. Depending on your platform, it will likely take just a few minutes. From there you can begin collecting important data, such as unique visits, average time on site, pageviews and more.
“If you can’t measure it, you can’t improve it.”
- Lord Kelvin
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Justin Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. Read more about Justin...
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