Ideas to Grow Your Business – #1: Install Analytics on Your Website

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Google AnalyticsYou’ve probably figured out by now that I’m a big fan of using free and low-cost ideas to grow your business. Google analytics can help you grow your business by allowing you to dig into the details of your website.

There is a danger in digging into your stats too deeply however, and that’s because stats are rear facing.  It’s somewhat like driving while looking in the rear-view mirror.  It is comforting to check to make sure you did miss that dog, but it’s even more important to keep looking ahead and planning your next move.

Google analytics is a free service that is easy to install on nearly any website platform.  Once installed you’ll be able to see how many people visit your website, where they’re coming from, what they’re looking, how long they’re staying, and more.  These are important things to be looking at and constantly working to improve.

Jump right in to google analytics even if you don’t understand it.  Once it’s installed it will begin tracking and keep a record for you.  Remember not to live by your stats though.  They’re helpful metrics, but they’re not everything.

Posted on July 9, 2010

  • MultiplyLeaders

    I am a statistical super-nerd, so I am ecstatic to see this post about analytics.

    The biggest danger is not digging too deeply–instead, it's not knowing what to look for. Use of analytics needs a strategy, just like everything else in your biz.

    Here's how to use your analytics to plan for the future:
    If you do something today expecting certain results at a certain time, then when you get “there,” look at the analytics to measure your progress. They can help you decide whether or not what you are doing is having its intended effect.

  • http://coachradio.tv/ Justin Lukasavige

    I agree Mark. Not knowing what to look for is probably at the top of the list. Thanks for the tips!