How to Achieve Astronomical Facebook Growth

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Cover up the right side of the above graphic and you’ll see positive growth. Many people would kill for that kind of growth on their business page. Uncover the right side and you’ll see growth that’s out of this world, including growth of a facebook page from 200 something fans when I joined The Exodus Road a few months ago to about 1,000 now.

So why the growth? Remarkability.

My computer doesn’t think that’s a word and it probably isn’t. But it should be.

Remarkable means there’s an idea cool enough to talk about and spread to your friends. And that’s where growth comes from.

Since joining The Exodus Road as Marketing Director, operations and technology guy, and since a January trip to SE Asia, undercover investigator, we’ve not been shy about pushing ideas forward that might not work. Have we failed like we expected we might? Not yet, but it’s probably coming. I know it’s coming because we’re scared about nearly every idea we launch, but we launch just the same.

And the Facebook graph above is the result.

We’re pushing ideas forward because lives hang in the balance. The work is too important not to take risks.

Most organization (maybe your business?) think the work is too important to risk on far out ideas. That’s where they’re wrong.

At the time of the above screenshot, over half our fans were talking about us. 10% is a high number for most business pages with 1-2% often being the norm.

Go ahead and push the limits by being and doing remarkable things. You’ll fail along the way but it’ll be worth it.

Do you think your work is important enough to fail?

Posted on February 8, 2013

  • http://twitter.com/aarongmyers Aaron G Myers

    Great thoughts Justin.  Here I go . . .

  • http://tonyelam.com/ Tony Elam

    Yeah I work with a lot of clients who just want to pay for someone else to promote their business on FB for them.  I have for months been working on helping them see that they at the very least have to be a part of the process to mix in that remarkability factor.  This has proven to be very difficult, but tells me that their is plenty of room for people who are willing to put them self out there for something they feel is important enough.

  • http://coachradio.tv/ Justin Lukasavige

    I agree, Tony. It’s not going to work for the companies who only want to pay a 3rd party to do the work for them.

  • http://twitter.com/preengaged PreEngaged

    My wife and I do pre-engagement counseling and currently have a weekly reach on our site of about 1300.  I have a hard time thinking of remarkable things we could be doing – other than just normally helping people.  Do you have any ideas on how we can be remarkable?

  • http://coachradio.tv/ Justin Lukasavige

    That’s a tough thing for someone else to tell you, but I can get you started on some ideas. Be thinking about what will set you apart from everyone else do pre-engagement counseling.

    Do you do your counseling on a hiking trail? Do you have dinner with your clients? It doesn’t have to be big but it has to get people talking.

    Normally, this type of counseling is boring. It’s something that some people do just to check off a box. You sit in an office, put in the time, and you’re done. Get outside of that box.