Cover up the right side of the above graphic and you’ll see positive growth. Many people would kill for that kind of growth on their business page. Uncover the right side and you’ll see growth that’s out of this world, including growth of a facebook page from 200 something fans when I joined The Exodus Road a few months ago to about 1,000 now.
So why the growth? Remarkability.
My computer doesn’t think that’s a word and it probably isn’t. But it should be.
Remarkable means there’s an idea cool enough to talk about and spread to your friends. And that’s where growth comes from.
Since joining The Exodus Road as Marketing Director, operations and technology guy, and since a January trip to SE Asia, undercover investigator, we’ve not been shy about pushing ideas forward that might not work. Have we failed like we expected we might? Not yet, but it’s probably coming. I know it’s coming because we’re scared about nearly every idea we launch, but we launch just the same.
And the Facebook graph above is the result.
We’re pushing ideas forward because lives hang in the balance. The work is too important not to take risks.
Most organization (maybe your business?) think the work is too important to risk on far out ideas. That’s where they’re wrong.
At the time of the above screenshot, over half our fans were talking about us. 10% is a high number for most business pages with 1-2% often being the norm.
Go ahead and push the limits by being and doing remarkable things. You’ll fail along the way but it’ll be worth it.
Do you think your work is important enough to fail?