In the past, most business owners would have immediately jumped into advertising. Billboards, TV, radio, print, banner ads, the yellow pages; it’s all advertising and it’s usually worthless for most businesses.
Advertising is a form of marketing, but it’s almost always the most expensive and the least effective way to drive more sales.
Marketing is about getting the word out. If you’re one of those desperate business owners that needlessly throws money at problems, it’s time to explore other options.
I’ve compiled a list of 101 free and low-cost ways to grow your business, and none of them included advertising.
Grab your free copy and do the hard work to grow your business the right way.