Happiness – The Best Marketing Strategy

With retail stores turning in poor results all over the place, you don’t have to look too far to find a business posting great results. Zappos, one of the largest shoe retailers in the world, is one such company that posts amazing profits year after year.

Tony Hsieh is the CEO of Zappos and was kind enough to send me an advanced copy of his latest book, Delivering Happiness (released to the public today).  After enjoying every page, I can tell you the title has everything to do with their profits.

From the Zappos website, “We’ve been asked by a lot of people how we’ve grown so quickly, and the answer is actually really simple… We’ve aligned the entire organization around one mission: to provide the best customer service possible.”

In looking back on a bad customer service experience I had recently I found myself wishing that company had the same mindset that Tony has instilled in every one of his employees.