The economy and marketplace has changed drastically over the past five years but many businesses haven’t changed their marketing strategies.  Many business owners find themselves wondering where all of their customers went. The good news is that it’s easier and cheaper than ever to attract your ideal customer online.  The bad news is that you probably don’t have a plan to do it.

The Solution

From Pretender to Presence is a four week online class that will teach you how to establish a presence online, even if you stumble around technology.  Computer use is required but you don’t need to be a tech geek to figure it out.  We’ll help you understand how to do it in as little time as possible. When the class ends you’ll know exactly where to find your ideal client, how to easily create content that you’re excited about, how to connect and build interest, and then how to convert your ideal customer to a paying customer.

There is undeniable power in social media sites like Facebook, Twitter and LinkedIn to grow your business.  Consumers are using these sites to research their buying decisions but many companies don’t have a presence on these sites, aren’t listening to what’s happening or flat-out don’t know what to do.

Week 1: Stake

The first step of the S3C class is to stake your claim online. It’s not enough to have only a company website. During our first week we’ll teach you:

• Where to research your competition
• How to listen for potential customers
• How to use social media to build your brand
• How to offer remarkable content
• How to grow your influence and use it to increase your business and lower your expenses

When you stake your claim online you’ll discover a large group of target customers; people who are profitable and fun to work with.

Week 2: Create

It’s difficult to become a best-selling writer or Top 40 recording artist by reprinting previous works or playing covers of other musicians. When you have the courage to create original, meaningful, and helpful content, you risk failure…but you also risk incredible success. During our second week we’ll teach you:

• How to use several free on-line tools to research hundreds of articles a day
• How to monitor hundreds of users on Twitter, Facebook and LinkedIn for content and ideas
• How to find potential clients on social networks

When you create content you become an authority. Google will send you more highly qualified traffic and you can begin building a profitable community.

Week 3: Connect

A frequent mistake many businesses make is stopping this process after the creation stage. Are you guilty of this? The next step is to connect with and build your community so they’ll keep coming back for more. During our third week we’ll teach you:

• How often to connect your content with your community
• How to manage your online presence so you don’t get overwhelmed
• How to distribute your content using free tools
• How to create a plan specific to your business with two hours or less per day

Connecting with people lets them know that you’re not a faceless company but, instead, a real person. We like to do business with other people so let’s show your community that you care about them, using as little time as possible.

Week 4: Convert

You have an expensive hobby unless you convert people into paying customers. The people who aren’t converting say things like “Facebook is a waste of time.” During our fourth week we’ll teach you:

• How to convert your ideal client to a paying customer
• How to create a social media strategy unique to your business
• How to decrease your marketing expenses

Don’t spend time in any part of your business without a plan. We’ll help you develop a plan to build excitement for what you do and then convert that excitement in to sales.

People

Justin Lukasavige – Many know Justin as the host of Coach Radio or the author of Become a Coach.  Justin began building his business five years ago and has helped hundreds of businesses do the same.  His focus has always been on free and low-cost using the most effective strategies.

Connect with Justin…

Andy Traub – Andy left a career in the financial services industry because he wanted to develop deeper relationships with people doing something he loves.  He loves connecting with people and helping grow businesses.  Andy is the well known co-host of Business Tech Weekly.

Connect with Andy…

Members – You’ll gain insight from many of the members in the class.  It’s been our experience that connecting with people in our private group can help push you over the hump of profitability.

You – We wouldn’t be doing this without you.  Will you get involved and join us?

Space is limited to maintain an intimate setting.  If you’re thinking about the class hurry up and register to hold your spot.

What you’re getting:

• (4) 90 minute classes over 4 weeks
• Private online group with access to Justin, Andy and each member
• Unlimited online Q&A before, during and after the class
• Lifetime access to class material
• Forms to track and monitor your online engagement during our time together
• 30-minutes of coaching with either Justin or Andy to help you craft and fine-tune your strategy
• Andy’s Tech Tool package: Top 10 Tech Tools and how to use them plus how to make the most of Google voice
• Justin’s Become a Coach package: instant eBook and audio book download when you register
• A step-by-step plan to lower your marketing expenses and increase your profitability

I know, you’re thinking this class must be worth a few thousand dollars.

No hype details.

Live Class: $600 SOLD OUT

Self-study: $150

That’s it. Ready to join us?

Why take this class with us? Simple, because we care. We love helping people and we care enough to tell you the truth in your business.  If you have questions, let us know here.