Continuing on with the 36 Rules of Social Media, today, everyone’s an influencer.
It doesn’t matter how large their website is or if they even have one. Number of Facebook friends or Twitter followers is irrelevant; everyone is an influencer.
When Christine and I reviewed a new line of socks from Injinji, Christine jokingly wondered if they made a fun, striped version. Very quickly, the company heard the request and sent a large package of nothing but striped socks, not only in Christine’s size, but in just about every size they make, ensuring they’ll be given away.
While Injinji may have done the research to see how big Christine’s network was before sending the package, considering the speed it arrived after our video, I have a feeling they treat everyone as an influencer, which is the way it should be.
Last year a friend of mine mentioned a pair of running sandals on twitter. He has a very small audience there, but one of his followers picked it up, and near as I can track, the original post could have been seen nearly 200,000 times. I lost track after a user with 147,000 followers retweeted it.
Treat everyone as an influencer because they are.