Dealing with a Loss of Income

loss of incomeIt happened. 85% of my income just vanished. How was I going to take care of my family? How was I going to tell my wife?

I got the call early one evening. A startup I was working with had too large a team for the revenues they were generating only a few months after their launch, and I agreed. There were two of us handling the marketing, and in order to cut down on expenses and become profitable, they only needed one.

Startup or not, anybody can lose a job or a client. It happens all the time, but especially so in the startup world. That’s the risk you take. That’s the risk I took.

I sobbed to some of my best friends about it that night and wondered how I was going to tell Christine. We were already out at a guys thing so by the time I arrived home, she was already asleep. No sense in waking her with bad news.

I was up forever. Researching. Surely there’s work out there I’ve overlooked. A few phone calls and I’ll have the income replaced, right?

Nope.

After little sleep, I was up early the next morning. It was tough to hide my disappointment when Christine walked into the kitchen. Better to tell her early and get it over with, so when she asked what was wrong, I let it flow.

I wasn’t concerned about her being worried. If you’ve heard any of the shows we’ve done together, you’ll remember I’ve never given her a reason not to believe in me. This could be the first.

But she wasn’t worried. In fact, it wasn’t a big deal at all. She said we’d be ok and that I’d replace the work in time. Now, if only I could believe her words.

Mostly, I was worried about letting down my family. I’m the provider, the worker. What I do during the day puts food on the table and fuel in the car. And now I can’t do that.

How did I let 85% of my income be dictated by one project? I’m still not sure, but I’m determined not to let it happen again.

At the end of the day, I’ve had to get over it. Work won’t come unless I pursue it. Sitting around feeling sorry for myself won’t solve anything so I’ve been pounding the streets, highly determined.

This is what emergency funds are for, right?

Have you lost a job or major source of income? How do you deal with it?

Blog to grow your business
At Need a Topic you’ll get topics, tips, & techniques each week to help you stand out from the crowd and make money from your blog. I cover writing, audio, and video to help you become profitable. Try the 7 day free trial and get a free t-shirt.

  • http://marcsviewonstuff.wordpress.com/ Marc Pekny

    Justin,

    What terrible news!  But, more importantly, what a great backstopper of a wife you have! It will make your certain rebound
    much easier. 

    When a door closes, God opens another. 

    Marc

  • shawnjroberts

    Justin,

    I am really sorry to hear about this (I can’t tell how recent it was, I am assuming it is fairly recent just based on way you described it) it sounds like you were just the victim of some unfortunate circumstances.  However, I agree with your wife: based on everything I know about you from reading your blog and listening to your podcasts, you will absolutely replace all the income in no time and probably end up in a stronger, more diversified position.

    I think anyone would be a little worried in this situation, but you seem extremely well-equipped to replace the income and just from what I read, it doesn’t like you live an extravagant lifestyle that now has to be slashed dramatically.

    The law firm which I founded and which had two attorneys (including me) lost about 60% of its monthly revenue when our largest client filed for bankruptcy.  Although we knew the client was in trouble, we had no idea how quickly things would fall apart and how dramatically the work would go away (after the filing, all legal work was done by the bankruptcy attorneys).

    I was frustrated, angry, scared desperate.  At the time, I was the sole source of income for my family (a wife, a son, a dog and of course of mortgage).  I hated telling my wife, but as it sounds like you experienced, she was less worried than I was.  She thought I could find new clients in a reasonable period of time.  What I did and none of it was easy was:

    1.  Pray.  I am Christian and I tried to remind myself about God’s promises that apply regardless of the circumstances in my life (I still had some worry though . . .).
    2.  Review our budget and what I could expect to bring home over the next fews months.
    3.  We made some cuts in our household expenses.
    4.  I looked at the areas I had the most experience in and started working to generate work from clients in those areas.
    5.  I also to some extent spread the word that I was looking to build my practice and actively seeking new work.
    6.  I was willing to work on some matters that while paying well, were not exactly my ideal work.

    Within about 2 months of extremely hard work, I had most replaced the income and could restore my salary to the pre-collapse levels.  It was not easy nor comfortable at times, but the practice that emerged from this was more diverse and solid.  I also resolved to not let one client get over about 30% in a period of several months, without really good reasons.

    I say all this believing that your marketing skills and business ability are far superior to mine so I expect that you are going to do great.  I know this kind of statements doesn’t eliminate all the fear and worry, but I hope it helps a bit.

    Shawn Roberts

  • http://marcsviewonstuff.wordpress.com/ Marc Pekny

    Well said, Shawn! I would have taken a similar approach if I had been in your shoes. I am not self employed so I cannot say I can relate fully.
    Marc

  • http://coachradio.tv/ Justin Lukasavige

    For sure, Marc. Thanks for the support. Christine has been incredible!

  • http://coachradio.tv/ Justin Lukasavige

    Shawn, you don’t know how helpful and comforting this note is. I’m still going through it, and while I’m not worrying as much, it has been a tough time.

    I really appreciate the time you put into this note.

  • http://www.flurrycreations.com/theblog John Bergquist

    Justin, a battle too close to this story for comfort unfolded for us this spring. In many ways the story is still being told. As an entrepranuer I knew all too well that the path I have chosen will not always be home runs and celebration dinners. For me it seemed to come as a perfect storm. We had a house that would not sell. We tried then to rent it. Then as most businesses have seen since The new year, clients and partners have been delaying payments on invoices. We had tons of work but large contracts started to shrink into smaller ones. I wrote a little about this in a recent post but I think my stance toward life and calling helped when the reduction in income came. In the past I have always taken an employee stance. If the income did not show up then it was the bosses fault. Now there was no one to blame. Plus it was part of the environment. With success there will always be times of trial and great risk.

    It sounds to me like both of our wives have been through the trails and have come out
    on the other side with trust, toughness and love. They believe in us. That my friend is priceless!

  • http://coachradio.tv/ Justin Lukasavige

    No kidding, John. And very helpful. You’re absolutely right, too. I have no one to blame but myself. Not just for making that too much of my income, but also because I’m the one in charge or replacing it.

    Our wives need to create a support club. :)

  • shawnjroberts

    Justin,  

    You are an uber encourager to many and if I can encourage you just a little bit, then I am happy.

    Shawn

  • Deborah Richmond

    Three years ago, I was laid off from an insurance company I was working for.  I didn’t see it coming.  As a single mother, it was more than a shock to have my ENTIRE income disappear within the span of a 15 minute meeting.

    That’s when I decided to start my social media marketing business so that one person could never take away my entire income ever again.  Three years later, I’m still building my business.  It hasn’t been easy, but it sure has been fun.  

    You still have 15% of your income.And I”m not sure, maybe you have a second income in the family as well.  And you certainly know how to build business.  You’ve done it before and you’ll do it again.  

    Keep us posted on the podcast as to how you’re doing rebuilding.  I’d really like to hear.

    To Your Success,
    Deborah

  • http://bluecapra.com/about-me Alan Reeves

    Sorry to hear about that Justin.  Until this week, I was right there with you, being unemployed for 3 months.  The good news is I had a business to work on (as you do) but my business provides basically no income yet.  It is tough not to be able to provide for your family the way you want.  We work hard in our careers and businesses so things like this won’t happen and yet, they still do.

    I know that having my business has helped me mentally and emotionally through these times as I’m sure yours have for you.  The best thing about a sudden drop in income like that is a desire not to ever be in that situation again.  I don’t know how other people go through something like this without a huge push to start your own business.  Good luck.

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Deborah. It’s great to hear from folks who didn’t throw in the towel and made their lives even better.

  • http://lifestoked.com Deacon Bradley

    I know this isn’t easy or fun right now, but I’ll be honest – I’m pretty excited to see what you’ll do next! I’ve been hanging around since I guess about 2009 and have seen you morph several times. Each time it’s something even awesomer! Be sure and let me know if I can help you for a change ;)

    As a side note, this happens often in businesses as well. I’ve worked for a few startups now that would land a guerrilla of a client. That one client could be 70%-90% of revenue! Sure, it can propel to the future, but we always end up in some tough spots along the way. When they say “jump,” you pretty much have to say “how high,” even if it’s not on your roadmap.

  • http://www.jmlalonde.com Joe Lalonde

    I lost my job less than a year after getting married. It was tough. And I was stubborn in what I wanted which resulted in a prolonged job search and an attempt at self-employment.

    Thankfully, we had plenty in our emergency fund, I hustled on eBay, and my wife had a decent paying job. We were able to get through this time and enter into a phase where I’ve doubled my income. 

  • Jack Lynady

    Lifting u and family up J. I’ve been walking with two other guys for the past year in similar situations. Hey maybe u will have a little more time to visit the rendezvous crew :) . We meet every Wednesday at 12:30 EST. I will start sending u and John B. invites. Miss your guys presence there. Jack

  • http://www.linkedin.com/in/keithjameskemp Keith Kemp

    It is tough to lose income and see your savings dwindle.  I’ve been there more than once but this time I am taking my spouse through it.  My money is out there.  It is up to me to go find it.

  • http://www.freeagentacademy.com Kevin Miller

    You’ve inspired me by sharing this Justin. Love it. As you know…I’ve been at a loss of income for a while with this new biz transition. It’s daunting. Tiring. And my easy fix solution to pass on to you? No idea. Best thing I’ve heard on the topic is you being open with Christine, and now sharing the journey with everyone else. Thanks brother.

  • http://rise365.com/ Michael Good

    Justin,

    Thanks for your transparency and sharing. By bringing others along with this, you’re going to help and encourage countless people. 

    My thoughts and prays are with you. I think you’ll figure it out. 

  • http://MikeLoomis.CO/ Mike Loomis

    Wow – Thank you for sharing this, Justin!

    When I met my bride-to-be, my business was humming along
    nicely.  I was the “successful”
    entrepreneur, and she was the salaried employee… By the time we said “I
    Do” the business, and business partner, were sucking the life out of
    me.  Naturally, the money slowed as well.

     

    One day she said, “Why don’t you quit? You’re not
    happy.”   Clearly she didn’t have a
    grasp on reality, poor thing. But I did get free from that venture, painted my
    house, and fed my soul.  It was humbling
    to fail, and difficult to lean on my new bride. Slowly, I regained my
    self-esteem and hope. Inspired ideas surfaced.

     

    In hindsight, my wife saw my situation (OUR situation) as
    it really was. I was the one who lost sight of reality – the life we said we
    wanted to live. There were tremendous opportunities and adventures out there,
    and I would have missed out on them, if not for this “bad” situation.
    I thank God that business failed, because it was another step in me becoming
    me.

     

    I’m looking forward to seeing how God uses this event for
    amazing goodness in your life and business, Justin!
     

  • http://www.freeagentacademy.com Kevin Miller

    You might appreciate this that i just posted Mike http://freeagentacademy.com/self-employment/nobody-really-wants-to-be-self-employed/

  • http://jclevelandpayne.net/blog J Cleveland Payne

    I wanted to chime in to thank you for continuing your sharing and transparency on the ups and the downs of running a business. Especially with a post like this one. It is easy to get bogged down in trying to get one’s self established that it sometimes doesn’t dawn on you that the people you admire and try to emulate had problems getting started and still have problems keeping going.

    It is especially cool to hear you continue to talk about your wife Christine and how less stressed she is about your business because of the personal faith she puts into you.

  • http://twitter.com/esggraphics Eric Gale

     Justin,

    I have listened to your podcasts for about 2 years (since episode 85) and this week I can honestly say that I can finally relate to you.

    I have watched your success over time and I’d think “wow, he’s got it all together. It’s so easy for him.” I knew you worked hard, but at times I was jealous of how you were able to create the 3-day work schedule that you did. And how you transitioned from pilot to story teller.

    About a month ago, I lost about 85% of my income from one client. It was my full-time job. Now my side job needs to become my full-time job.

    I still don’t know how I’m going to do it. While my wife’s personality is very different from Christine’s, it is good to know that both our wives “have our back”.

    I wish I could tell you that it will get better overnight. It might for you, it hasn’t yet for me. One thing I envy about you, is your dedication and willingness to do what you love and figure out how to make money at it.

    I am selfish and look forward to hearing how you rebounded- because I know you will. I look forward to you sharing how you made it through this valley, because I need the hope and encouragement that climbing out of this valley is possible.

    From what I have seen and heard from you, I “know” you have a strong faith in God. I know that He will provide for you. As I have told my kids, if Genesis 1:1 is true (which it is) and God created the heavens and the earth (which He did), He can certainly create work for us to do.

    I am praying for you and look forward to hearing you share what you’ve learned through this experience.

    Thank you for sharing, especially during these “raw” times.

  • http://marleeward.com/ Marlee

    Praying  Philippians 4:19 for you. Here’s to the time when this will be an amazing story in growth for you. 

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Deacon. I’m looking for that awesomer thing right now. If you have leads for me, pass them along. :)

  • http://coachradio.tv/ Justin Lukasavige

    Thanks for sharing so candidly, Joe. I bet you felt like you were letting your new wife down. It’s awesome to hear how your hard work was rewarded.

  • http://coachradio.tv/ Justin Lukasavige

    I’d love that, Jack. Please send. I can’t make this week as I have a meeting that’s 2 hours away. 

  • http://coachradio.tv/ Justin Lukasavige

    Right on, Keith. I know you’ll do it.

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Kevin. We’re in it together.

  • http://coachradio.tv/ Justin Lukasavige

    Thanks for the encouraging words, Mike. You’re absolutely right and I’m looking forward to it as well.

  • http://rise365.com Claudia Good

    Justin,
    So sorry for this unexpected turn in events. What a disappointment! I imagine your mind has been racing!
    Truly appreciate you sharing this however! I think it is encouraging for all of us getting started that to some extent money does come and go… and it will come again.Coming from a wife of an entrepreneur I know, as I’m sure Christine does, that you didn’t try to put your family in this situation so don’t beat yourself up too much!If there is anything wonderful about the whole thing it would be that you learned a valuable lesson and you are in it together. On the same team and “this too shall pass”

    Thanks Justin – Michael and I have always appreciated your insight and outlook on life and business. Will keep you all in our prayers!

  • http://coachradio.tv/ Justin Lukasavige

    Thank, Claudia. As entrepreneurs, we want the money to come all the time. But you’re right, that’s not how it works. We can dream though, right?

  • http://rise365.com Claudia Good

    totally! :) love your approach! here’s to a new and opportunity filled – tomorrow!

  • Chad Pennycuff

    On the compassionate side of me, I’m sorry to hear about it.  I have been there.  Seen that.  Got the t-shirt.  It stinks.  No two ways about it.  Telling your wife was the hardest part.  I’ve just passed through the low-income drought and am earning more than I ever have in my life.  I’ll spend about 15 minutes singing the blues with ya and then I’m changing the topic.  In fact, I’d like to lead a change of tone in comments from empathy to excitement and anticipation.

    You’re one of the sharpest and smartest working persons I know.  Your wife is a brilliant woman who sees this too.

    You have a long list of satisfied clients, like myself, who would hire you again in a heartbeat.  We discussed a next phase of my project about a year ago that was put on hold.  It is moving forward again. I need your help.  Call me first.  I’d rather spend a few hundred bucks with you and not go out and waste thousands trying to figure it all out on my own.  There has to be 30+ guys like me out there.  That’s a few months work right there.

    While I really think this was a sincere and honest post that many of us can relate to, I’m looking forward to the lemonade you’re about to serve.  Some things in life are predictable.  I’m calling this one.  There is a story to be told here.  If you took an 85% hit in income, that has to create a limited time opportunity for clients like me to get your attention on other projects.  I can’t wait to see how this turns out.  I know there’s going to be some creative and awesome story coming out of this along with some offer that creates killer value for your clients and helps replace some of that 85%.  I can’t wait. 

    You obviously got handed some lemons.  I can bring the water.  Who’s got the ice?  Who’s bringing the sugar?

  • http://coachradio.tv/ Justin Lukasavige

    I know you have, Chad. Your note really made smile. There is some excitement on the horizon.

  • Tom

    WOW!  That is a story that hits at the heart of every entrepreneurs…..I honor your willingness to share for the benefit of others and I echo many of the sentiments already expressed here—I trust that you and your family will emerge stronger, and even more financially secure, your gifts to others will return to you manyfold—-but what I really want to express is that I hear you.  I hear your story, and share your fears and questions; I feel the place inside where doubt resides.  I’m headed off to to my own radio show now, and your story is in my heart…..and just may come up during the broadcast.  Peace.

  • http://coachradio.tv/ Justin Lukasavige

    Thanks, Tom. I really appreciate that.

  • Dave Posner

    Thanks for sharing and the openess Justin. We are going through this right now. My wife lost her job at the end of last month, and with it, the health insurance for her and our kids. If she handles this in the right way, I know this can turn into a blessing. I just hope we can continue to handle these types of changes as well as you do. You are truly an inspiration to both of us.This has made me even more determined than ever to get my own business up and running.

    Our prayers are with you and Christine.

    Dave

  • http://coachradio.tv/ Justin Lukasavige

    I’m sorry to hear this, Dave. It’s not easy, but you’re right. This could be the best thing that’s every happened for your family.

  • Pingback: 241 Coach Radio – How to Find Clients for a New Business | Coach Radio