Each morning I scour through many blog posts in my RSS reader and share out the most interesting and helpful ones on twitter. To avoid overwhelming my followers, I’ve begun using bufferapp to spread my tweets over a predetermined schedule throughout the day.

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I followed a few random people, or perhaps a few bots, last week, and was amused at some of their automatic welcome messages. For your viewing pleasure…

You realize we’re on twitter, right? Perhaps you should market your LinkedIn course on LinkedIn.

Again, I really don’t care about your facebook page. I connected with you on twitter, remember? This is the most common auto dm I received this week.

See what I mean?

Here’s a valuable life lesson. People don’t care about you until you show you care about them.

How about checking me out first before shoving your crap down my throat? Granted, I did follow an account lacking a personal picture and a real name.

Again, are you just assuming I care about your crap?

Thank you, but I can see your website in your profile just fine.

Isn’t that why I have a twitter bio? That’s also the place I can see your website, but thanks for sharing yet again.

This may be the funniest one. Brandon, are you aware of where I live?

Oh yes, please! That’s exactly why I followed you.

Here’s the thing…the only accounts following you are other bots, not real people. You’ll never get back the 10 minutes it took to create your account and set up this horrible auto dm.

The Twitter Truth

I don’t know what the people who set up these accounts were thinking. This is worse than a car salesman (sorry, Brandon) trying to sell a car to someone he just met as his daughter’s soccer game. In this case, we haven’t even met yet.

The reason many people don’t understand twitter is because so many people are doing unsuccessful things (spamming) like the people above.

Don’t follow people like this. Instead, follow people you know or would like to know. Do you really want to know any of the people above? I don’t.

What’s your strategy when new people follow you?

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Yesterday I shared a tutorial on how to share photos on twitter without tasteless advertising, while keeping visitors on a website you control. Oh yeah, it was all completely free.

Let’s extend the conversation to Facebook today. Without any extra work, I’ll show you how to share the same pictures on Facebook automatically. If you completed yesterday’s tutorial, there’s no extra work involved except to link it up behind the scenes.

The picture above is what you want to see on your Facebook profile when you share a picture. Unfortunately, if you follow the twitter directions from yesterday and duplicate them to work with Facebook, you’ll end up with this.

While there’s nothing wrong this image, I have a big concern. If you link your Tumblr account to automatically share pictures on Facebook you’ll end up with only a small picture on your Facebook page. To see the bigger image viewers need to click through to your tumblr page.

If you’d rather interact with your community on tumblr that’s fine, but most people will want to keep the conversation to Facebook; it’s easier and a great way to spread the message further.

Send Tumblr Photos to Facebook Album

The brains and gears behind this operation is a website called If This Then That and is based on basic programming. Stick with me because this is very easy. You can expect to spend about five minutes getting it all set up if you have yesterday’s tutorial complete.

Create a free account at If This Then That and get ready to make some magic.

Under the task menu choose Create Task.

Chose “This” then scroll down a bit to find an option for Tumblr.

This task should trigger when there’s a new tumblr photo post, so find that option and select it.

Create your trigger after selecting “that”, then choose your “that” statement. Choose Facebook this time (connect your account if you need to), then choose Upload a new photo from URL.

The only thing you need to customize on the next page is the Facebook album you’d like to use. I’ve called mine Mobile.

That’s it. When you post a picture to your tumblr blog, IFTTT will automatically send that photot to your Facebook Mobile album. You can tag and share to your delight immediately after posting.

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Over the past few months I’ve enjoyed sharing personal photos on the go, right through my iPhone. Since many people ask how I do so much in so little time, allow me to share some behind-the-scenes with you.

When I started sharing photos earlier this year, I realized there many free websites I could send photos to. I was also overwhelmed by how many of them offered tasteless advertising that distracted from the photos I wanted to share. Case in point with this recent photo that someone shared with me through twitter.

At least it wasn’t an advertisement for women’s underwear.

What I’m about to share with you is completely free, though I choose to pay $10 per year and I’ll explain why.

I Don’t Have Time to Post Everywhere

I don’t have time to post pictures directly to every service I subscribe to. If this didn’t work with one click, I wouldn’t do it.

I take a picture, give it a description, and immediately it’s posted on my personal website, along with Facebook and twitter.

Ready to get started? It’s quick and easy; I promise.

Sign Up for These Free Tools

• Facebook- to tell friends about your picture
• Twitter - to tell followers about your picture
• Tumblr - landing page for individual pictures, minus annoying ads
• Instagram - optional for iPhone and coming soon to Android (to take and filter pictures if you like)

I mentioned that I pay $10 / year for this setup, but you don’t need to if you’d rather buy two cups of coffee from Starbucks.

First, grab a tumblr account and call it whatever you like. My initial page was jlukasavige.tumblr.com, which now forwards to the more professional justinlukasavige.com.

Custom Tumblr Domain

Follow these directions if you’d like to use your own custom tumblr domain, which I recommend. You can get the domain anywhere you like but I recommend GoDaddy or 1and1 (affiliate links with discounts for you). Unless it’s an oddball extension like .tv or .co it should be less than $10 per year.

Connect Tumblr to Twitter

You need to link these two services so tumblr automatically sends everything you post to twitter. I don’t connect Facebook to twitter at this point and I’ll show you why tomorrow, along with the right way to do it.

Click your name at the top of your Tumblr dashboard. Click settings and scroll a bit to find a section that will allow you to send your posts to twitter.

How to Post Your Pictures

I use Instagram to take pictures and apply cool filters instantly, right on my iPhone. Instagram recently announced they’re working on a version for Android, so stay tuned. If you have an Android, you can still take pictures and upload them directly to tumblr.

After you apply your filter (or choose not to use one), you’ll press the green checkmark. You’ll be presented with a few sharing options on the next page, but it’s important you don’t use any of them.

Sharing through the above options will work, but it will take viewers to an instagram page with just one photo on it. I’d rather my visitors land on a site I control and be able to get caught up in more media if they like. Also, if you turn these sharing options on, you’ll have something along the lines of, “shared via @instagram” included in your post or tweet.

When you press the Done button in the upper-right corner, you’ll see your completed photo. Scroll down slightly to find this odd-looking button.

Press that button to find an option to “Share post.”

Setup Tumblr sharing on the following screen. You will only do this once from this point forward.

The next screen allows you to enter text, which shows up below the picture on tumblr and in your post or tweet on Facebook and twitter.

Pictures Automatically Posted from Tumblr to Twitter

Once you enter text and share, your post is automatically sent to twitter. I send mine to Facebook too, but I’ll share a better way to make this automatic tomorrow.

Clicking that link brings you to this page.

Easy, right?

I don’t follow this same procedure with Facebook because it doesn’t post the way I like. Instead of posting the photo into an album on facebook (so it can be viewed forever), it’s only inserted into your stream as a graphic and link to your tumblr page.

The solution? Easy, and, you guess it, FREE! Check back tomorrow for that tutorial.

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I grabbed a subscription from Hy.ly this week to test the creation of custom landing pages and I like it.

More social media tutorials.

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As much as I can, I’ll help you answer the question, “How do you get so much done, Justin?”

Rapportive is a gmail plugin I use to, among other things, introduce me to new newsletter subscribers, know where they live, what they do, and where they are online.

Check out this video to see how I use it and how it not only saves me hours every week, but helps me meet real people and build relationships with them at the same time.

Check out more social media tutorials. All free.

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Perhaps you’ve had the same problem. I was hesitant to jump into Google+ because I felt like I didn’t need the extra work of another social network. It’s not yet integrated with Hootsuite so that means I’d be posting updates by visiting the site directly or using the iPhone (or Android if you swing that way) app.

I found a neat plugin called Publish Sync for Google+ (chrome extension) and right now it’s the missing link to sync (selectively) google+, twitter, and Facebook.

I have twitter and facebook linked up which means I can post to all three profiles by selecting a checkbox when I’m updating any of the three websites. Still don’t have an invite to google+? Join here.

More social media tutorials.

Increase Your Blog Traffic and Subscriber Count
At Need a Topic you’ll get topics, tips, & techniques three times a week to help you stand out from the crowd and actually make money from your time blogging. I cover writing, audio and video to help you become profitable. Try the 7 day free trial.

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A common question for business owners new to WordPress is how to remove the blog from their home page. The great news is that it’s really simple to do.

The step-by-step directions in this video show you the steps for making any page on your site the home page with just a few clicks.

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Earlier this year I decided to schedule one tweet per day. I explain in the video below how to not be scuzzy when doing this; it’s the main reason I automate a maximum of one tweet each day.

Now that I’ve been doing it for a while it’s time to share results. Would you believe I sent over 4,600 visitors to the website because I automated just one tweet each day?

If you want to know how to do it, check out my tutorial on using socialoomph to schedule tweets. Need a Topic Members, read how I use this technique to create $200 – $400 per month.

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To comment or not to comment, that is the question.

You should care about a blog’s commenting system, especially if you leave comments. Now, if you’re posting just to leave a thought and don’t care about the outcome, this post won’t help you much.

But if you honestly care about connecting with people, pay attention and take action to do it better. If you’re going to take the time to comment on a post, I think you should also take the time to do it right.

Need some reasons to care?

• You become known by the blog’s author
• You become known to others in the blog’s community
• Links to your website or social media profiles for readers to click visit
• Become an expert on a topic

There are a many reasons to comment, but be sure you’re doing it the right way.

The built-in WordPress commenting system

Reasons exist to upgrade the comment system from the standard WordPress installation, but many people don’t take the time to do it. Here’s what it looks like.

When you leave a comment, be sure to fill in your name and email address, along with your website if you have one. Include a picture next to your comment by creating a free account at gravatar.

As long as you use the same name and email address each time you comment, your picture will be displayed.

Important – don’t use a funny drawing, the name of your business or something else to be creative. As an author, I won’t remember that picture and I certainly won’t know who you are if we meet in person. Use a head or body shot so we can see you as a person.

Disqus comment system

I use the disqus comment system on Coach Radio and most of my other sites. It’s easy to log in to the system, either by visiting the site and creating a profile, or linking it to your twitter or facebook accounts.

When your accounts are linked (and you don’t click on “post as guest”) your profile picture is automatically included next to your comment. Notice how easy it is to share your comment on twitter and facebook? That’s key for getting your ideas to spread.

I comment frequently and wish I could share some of them on twitter, but many blogs don’t give me the option to do it. Disqus also notifies you automatically when there are replies  to your comments, but it won’t do it if you’re not logged in.

As an author, I love viewing a commenter’s profile. It makes it really easy for me to thank and reward those who comment often. Hint, hint.

Your picture and name next to a comment

This is a big deal. As I mentioned before, we won’t remember your graphic or logo. Commenting is done by humans, so make sure your picture is next to your name.

While we’re on the topic of names, be sure to use your real name. Not the name of your brand or your company, but your name. I was trying to find a friend on facebook the other day and I couldn’t do it. Why? Because, vainly, his name was DrJohn. Is that really what you want me to call you?

Additionally, if you use a brand or name of your company, I have no idea who to thank and I’m much less likely to visit your site and spread the good work you’re doing. I’ve actually had to ask commenters their name. Don’t make this hard.

We interact with real people. Not brands. Not companies. Real people.

Questions about commenting or getting the system to work for you?

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There, I’ve said it. Everyone says not to schedule your tweets and I’ve told my clients the same things.

But over the past few months I’ve been playing with scheduling on a very limited basis. For the first time today I shared my results with a client and I think it’s time to share them with you, too. About 20% of my daily traffic is due to these tweets, and I even make money directly from it.

Some of your best posts are hidden in the archives of your blog, aren’t they? I use a plugin called WordPress Popular Posts in the sidebar to keep some of the most popular stuff visible, but I’m only highlighting a few posts there.

What if you have a ton of great stuff? Is it lost forever?

Schedule Tweets to Highlight the Good Stuff

I really dislike scheduling tweets and I haven’t done much of it. Twitter is for the “here and now” and I tend not to follow people who automate most of what they do.

I do occasionally write posts in advance and schedule a tweet to match the publishing of it though. I don’t think there’s anything wrong with that and I don’t schedule many tweets during times when I’m offline. I want to be there to respond.

At the most I do schedule one tweet a day. To avoid letting the good stuff rot in my archives, I find the posts with the best info or the most comments, and get it back out there. A program called SocialOomph (affiliate link) does the heavy work for me there. The cool thing is that SocialOomph allows me to write a post once. After it’s used, it adds it back to the bottom of the reservoir unless I tell it not repeat.

Remember, I schedule a tweet I would have written anyway, but I write it in advance and send only one per day.

Find the Good Stuff

First, find the posts you want to highlight. Pull from the most commented, the most shared on facebook, and the most tweeted. If you have something you really want to get out there, use that too.

I also use Google analytics to find the most searched-for posts on my site. If people are searching google for them, the posts will likely still benefit my twitter followers.

Schedule your Tweets

You can test drive a full account at SocialOomph for 30-days. That’s exactly what I did to gauge how much impact this would have on people. As I shared earlier, I saw a spike in my traffic from these tweets so you ought to be able to cover the cost of an account pretty easily.

First, link your twitter account to send directly from SocialOomph and then create a list que.

From here you can choose how often to schedule (please, no more than one per day!) and which days to release your tweets. You can also choose the time of day. I publish at 11am ET.

Now that you have your que set up, it’s time to schedule some tweets. Choose the Schedule New Update option and fill in your post.

Be sure to shorten your URLs, which is easy to do with one click, and choose the correct options. If you want the post to go back into your que, select which one from the list.

When you save it’ll automatically be queued at the bottom of your reservoir.

Be sure not to overdo this. Pointing people back to your stuff all the time gets old. Once per day, maximum, is a good rule, as long as you’re still engaging with people in between.

What do you do to keep your good posts alive?

photo credit Leo Reynolds

[smartads]

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Lately I’ve been trying to find a correlation between tweets, Facebook likes, and comments on my posts. I’ve spent a few hours studying google analytics and I even put together this comparison sheet on my latest posts.

The sheet is sorted from highest number of comments to lowest. With only two exceptions, Facebook Likes are right in line with number of comments. Interestingly, the tweets are all over the place. In fact, the most tweeted post had the least number of comments on it.

The Meaning of Engagement

The most important thing I learned about engagement from studying my posts is that certain info is shared in certain ways.

A Surefire Way to Add Followers and Why I Won’t Follow You on Follow Friday are obviously both geared toward the twitter crowd.

My post announcing my move and 25 Things You Didn’t Know About Me were far more personal and more easily shareable on Facebook.

Perhaps the lesson here is to determine how you want your information shared, and then write for that platform. Judging by the technical nature of this post, my guess is that it will spread further on twitter than on Facebook.

Your thoughts?

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If that title hooked you, you’re probably looking for the big secret, right? The secret is…be helpful. Really. That’s it.

Last week Liz Strauss followed me. I don’t automatically follow anyone back because I want to make sure they’re a real person and will be adding value to me.

It took me a few days to check Liz out and find that she was indeed a real person. Also, I wanted to see if she truly cared enough to keep following me, even if I didn’t reciprocate within 24 hours.

She passed that test, so I took a look at her website, and in fact, spent a lot of time poking around.

I sent her a direct message simply asking her how I could help her get the word out about some of the neat things she’s doing. She was obviously surprised that I took the time to do it, and she let all of her followers know how helpful I am.

Within 12 hours I had more than 30 new followers on twitter.

Twitter is not about numbers. It’s about engaging with the people who find you interesting enough to follow. Learn who those people are and connect with them.

How do you use twitter?

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I use a neat service called tubemogul when I upload all of my videos at Coach Radio.  Tubemogul stores my login credentials to all of the video sites I use and then sends my video to those sites (for free).  This is the best way to ensure your video is available where people will see it, without you spending too much time doing it.

What’s your favorite video site?

More social media tutorials

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Google has upped their game again, now allowing people working out of their homes, to be listed in google maps without an address.  They’ve renamed their business feature to google places and now allow you to list a service area.

With this change there’s no reason not to be listed with google.  Get out there and be found!

Click here if you can’t view the video

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I was sitting down in the studio today and had a big realization . . . I just monetized twitter! There’s a lot of talk about how you can’t do that and I’m in the same camp at times. In this video I talk about how twitter relationships can lead to sales.

Click here if you can’t see the video on how to monetize twitter.

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A lot of thought needs to go into the design for your blog.  It’s the window to your company that many people look through. You want a simple layout, interaction with your community, and the ability for people to subscribe in multiple ways. Remember, email is still the #1 way people subscribe.

Click here if you can’t view the video

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A follow up to setting up and using google reader to read, manage, and share your blogs. Share helpful and relevant info with people and create exposure for your business through feedly’s magazine-like interface.

Here’s how I use google reader as the foundation for feedly.

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Hootsuite 5 (affiliate if you choose the premium version instead of the free one) just launched and the improvements are amazing. I take you through the updates and show you the improvements to speed your learning along.

Social media tutorials

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Google reader is one of the foundational elements that helps me manage and share good content.  I take you behind the scenes and show you how to add a subscription, share content, and integrate google reader with hootsuite automatically.

You can also trick out your google reader by using feedly.

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Hootsuite is the free program I use to manage my social media profiles, monitor what people are saying to me and about me, and then to interact with them throughout twitter, facebook, and linkedin.

More social media tutorials

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When it comes to monitoring Twitter for business, it’s easy to run in to a roadblock if you depend on local results. In this social media tutorial I show you a free way to monitor local results. The tool I’m using here is monitter.com.

More Social Media Tutorials

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There seems to be some confusion on how to set yourself and your business up on Facebook.  Today a client asked me how to keep friends and family from posting pictures that don’t relate to business on his page.  The solution is to create a page for your business.  Of course, there’s a right and a wrong way to do it.

How to Setup Facebook for Your Business (if you can’t view the video)

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When someone followers you on twitter, what do you do? I don’t respond with an automated message. I check out their profile and website and respond with something that’s handcrafted.

How to Handle Twitter Followers (If you can’t view the video)

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You’re missing the ball if you’re not listed in google maps. And it’s free!

Click here if you can’t view the video

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There is a right and a wrong way to use twitter. Think of it as meeting me at a party for the first time. If you wouldn’t do it there, don’t do it online.

More tutorials at coachradio.tv.

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Great tips on how to use linkedin.com profitably if you’re a business owner doing business with other businesses or a sales and marketing professional. Many people try and find they waste a lot of time. This tutorial cuts right to the chase to show you exactly what you need to do to profit from LinkedIn.

Click here if you can’t view the video

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This is a great video if you’re lost when it comes to using http://linkedin.com productively. Justin Lukasavige covers Answers – asking and answering questions to establish credibility. More free tutorials at coachradio.tv.

Click here if you can’t view the video

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Number one question my clients ask me about twitter? “How do you I use it productively?”

Twitter can be a waste of time if you’re not careful. Have a strategy and a plan of attack to make it worthwhile. Above all, add value.

Click here if you can’t view the video

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Remember this isn’t a sheet of paper. Online, people scan. It’s your job to make sure things on your page stand out. Here’s what needs to be on your linkedin page.

Click here if you can’t view the video

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Stuck when it comes to twitter? Here’s what needs to be on your page and why.

Click here if you can’t view the video

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