John Bergquist directs all communications and media creative ventures for The Directorate, which became a staff pick within 24 hours of launching on Kickstarter. I asked him to enlighten us all on some of his recently gained knowledge in crowd funding.
How important is your campaign video?
Honestly I think the video is the most important component for the campaign, any campaign. We first did the animatic, which is the first part of the video, as a pitch piece for investors about a year ago. We got so much positive response from it that we decided to make it the anchor for the Kickstarter film.
The video is what hooks people and gets their attention in the first place. Once they watch it they can see we are serious about making the game and paying attention to detail.
As a Kickstarter addict, I see a lot of projects come and go. The core element of successfully funded projects is a compelling video. We chose to make ours a polished professional pitch since we are focusing on design, UI and media so heavily in the game itself. Plus it was incredibly fun to shoot and direct.
We really could not have done it without our very talented team and help from friends like Sean Brown and Amy Hunter. It showed what is possible. Max Mitchell’s music composition alone was incredible.
How much time did you put into creating your video?
Oh my. It took about three days of filming across a few weeks and I would say about a week and a half of post production and editing. That doesn’t even include scripting, storyboards, illustrations and animation. It was a great effort on the part of many talented folks with a wonderful result.
How did you arrive at your funding goal of $235,000?