Anyone Will Talk to You if You Have Licorice
Eric didn’t need to get my attention (we’ve spoken on the phone and traded many emails), but he certainly got it when this four pound tub of Red Vines showed up.
Apparently I’ve talked about this sweet tasting candy a bunch because Ryan sent me a tub about a month ago and I’m still talking about it. Licorice may not be the thing, but if you want to get someone’s attention, find out what they like and send it their way.
Yesterday a client asked me how to avoid becoming annoying when sending prospects letters, gifts, emails, etc. My answer: it’s never annoying if you’re sending what they love.
Whose attention do you want to get?
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