36 Social Media Rules: #8 Always Write Back

Continuing on with the 36 Rules of Social Media, today, always write back.

The notion is simple and sound. When a customer or prospect writes to you, always write back. Facebook, twitter, blog comments, written letters, emails; the list goes one. When someone takes the time to write to you, always take the time to write them back, no matter how many people are writing and no matter how busy you are. It’s called brand engagement and the more you do it the more sales you’ll make.

But I don’t agree with it.

Always writing back is generally a good idea. But when you’re at a party, do you try to be part of every conversation, jumping in every time you see someone talking? That’d be rude and the same rules apply online.

I’ll change this rule to always write back when appropriate. Sometimes it makes no sense to add your thoughts to a comment so don’t always try to do it.

Do you have rules about writing back?