I think most businesses are concerned about sending more traffic to their website instead of trying to better convert the traffic they already have.
Google local has greatly improved over the years. If you’re not on it (and you don’t have to be a local business) you’re missing out.
I’m running a test on a video I made wit Makewebvideo and it’s had great results so far. And I’ve only paid $99 for the video and spent about 2 hours making it with no software needed.