293 Coach Radio: The Right Way to Build a Website

November 12, 2013 — 2 Comments

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No longer is it enough to launch a website that looks nice. The days of having a site that only looks good are gone.

Today, your site must be useable. Not only functional, but useable in the sense that your visitors must take the action you’ve designed from the beginning.

If all you’re doing when you launch a website is designing something pleasing to the eye, you will be let down post-launch. Listen in to learn the right way to build a website.

I’ve found a service that allows you to inexpensively build your own videos. Check out MakeWebVideo and let me know what you think.

My latest experiment saw a 55.5% increase in free trial conversions. Instead of clicking a button to bring up the email address input form it’s not embedded directly in the page, thus cutting out a step.

Unsplash has some great zero commons licensed photography.

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Justin Lukasavige

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I help businesses do business better and I love what I do.

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  • http://optimwise.com/ Chad Warner

    Justin, it appears that the MP3 link is for episode 215 rather than 293.

  • http://optimwise.com/ Chad Warner

    Thanks for fixing. Downloading now.