247 Coach Radio: The Secret to Raising $128,722 on Kickstarter with Stefan Loble [Your Story]

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Show Topics:

Successful funding on Kiskstarter
Working with a team
Taking care of backers
Creating a great Kiskstarter video
Putting personality behind a brand

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Stefan Loble is my guest as Aaron McHugh and I interview him about his success on Kickstarter. Stefan set a goal to raise $13,500 and ended his crowd funding project at $128,722 to launch Bluffworks.

Bluffworks is launching a line of men’s pants that work great on the trail and look good in the office. Stefan touts them as being able to go a week without washing or ironing, perfect for jumping out of a trout stream and in to a client meeting.

A number of great insights are shared in this show, but my favorite is how Stefan believe so heavily in his product that he hired a branding and consulting firm months before putting the project together.

Here’s the video Stefan mentioned where Barbara Corcoran pushed the video to launch his campaign for him.