221 Coach Radio – How to Market a Product if You Hate Marketing

[audio:http://traffic.libsyn.com/pastdue/CoachRadio221-HowtoMarketaProductifYouHateMarketing.mp3]

Show Topics:

  • Metric / English measurements (not sure how that got in here)
  • How to market a product when you hate marketing
  • Building an online community

coachradio-coverJoshua Gordon joins me again to answer your questions. Email them or call (919) 355-8275.

Scott: OK Justin, you know me really well. And, you’re also a customer! People who’ve seen my apps love them. When I can get them to leave a review in iTunes, they use phrases like “great”, “awesome”, “wonderful”, “elegantly designed,” “delightful”, “really useful”, etc. My brick wall is this: I cannot get the word out. And my reason is this: I dread (and perhaps even despise) the process of getting the word out. If I had the proverbial $5 million in the bank and could do what I wanted to do all day, I would be creating the apps and throwing them OVER the brick wall to somebody else to go and market them for me. I have ZERO interest in the marketing research and selling aspects of the business, and try as I might, I can’t get myself truly interested or motivated to do so. I know the mantra that you must be able to sell, and I can give mental assent to it, but I just can’t make it happen. I get drained just thinking about it.