From the monthly archives:

June 2010

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046 Coach Radio – Market Your Business with Referrals – John Jantsch

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John Jantsch is the author of Duct Tape Marketing, and the new book, The Referral Engine. John joins me to talk about teaching your business to market itself through referrals.

Can you share the premise of your book?

How do you get people talking about you?

What do you think about advertising?

How do you combine old fashioned referrals with social media?  Combining high-tech with high-touch.

Can you get referrals from people who haven’t worked with you?

What kind of people do you want talking about you?

How do you treat people who refer business to you?

How do you ask for referrals?  It can seem kind of sleazy.

John Jantsch Quotes

“#1 way to generate referrals is to be more referable.  Have a great customer experience.”

“You need to educate your referral base how to talk about you.”

“Put tools in the hands of your referrers to make it easy to refer you.”

“Your job is to improve the lives of your customers.”

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Are You Making Originals or Copies?

by Justin Lukasavige on June 29, 2010

Nothing says humor for me like the show, “The Office.” Michael Scott has a funny and very relevant line about making copies versus making originals.

Are you making originals or copies (if you can’t see the video here)

What about you? Are you making originals or are you making copies?

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blank pageA few months ago I started what I thought would be a mini-series here on Coach Radio.  I started highlighting a few people who were doing some of the same things our readers aspired to.  Through interviewing them it was my hope that you’d be inspired to carry out some of your ideas.

Well, it’s exploded into much more than that; I’ll be taking the series through at least the end of 2010.  I‘m getting inspired by these stories too!

I’m reminded that the next page in my story is blank and so is yours.  What’s going to be on your next page?

A Recap of Your Story Episodes

 

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Andrew Krieman – Just starting out as a life and career coach for people who are climbing the corporate ladder

 

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Eric Sherer - An air traffic controller by day (and sometimes night) turned Financial Coach

 

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Dallon Christensen – Burned out on his full time gig, Dallon has been inspired to help small businesses

 

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Brent Green – Travels for his full time job and is quickly building a network of coaches to assist people in their careers

 

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Tony & Alisa DiLorenzo – A couple who are using the experiences they’ve learned in saving and improving their relationship to help others do the same

 

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Cliff Ravenscraft - Wasn’t able to help and inspire people as an insurance agent in the way he most wanted to so now he hosts 20+ podcast per week and is excited about going to work

 

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Kevin Metzger – Has an audacious goal of reaching dads around the world with a positive message

 

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Andy Traub – Loves helping businesses become competitive through their use of technology

 

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Susan Snyder – Has been self-employed for many years and shares he knowledge of raising kids at the same time

 

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David Siteman Garland – Has a non-boring approach to helping businesses succeed

 

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Patrick Garmoe – Quickly became known as a player in social media and PR

 

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Deb Ingino – Traveled the world building businesses for a major brand and is now focusing on helping people discover themselves

 

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Howard Sheppard – Can’t shake his ability to help sales professionals improve their skills

 

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Pierce Marrs - A love for helping the small business owner succeed keeps him going every day and is the inspiration for his coaching business

 

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Jay Peroni – An inspiring story of building business from scratch, only to walk away, refocus and do it better…time and time again

 

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Rob Clinton – Discovered that we don’t need to be cramming our lives around our careers but instead, planning our lives first

 

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Kent Julian – Made $4,000 his first year in business and $126,000 in his fourth

 

(Photo credit Freidwall)

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047 Coach Radio – Your Story: West Conner – Grow a Business to 6-Figures

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Send me your feedback or questions or leave me a voice mail: (919) 355-8275.

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Kent Julian is a speaker, trainer and coach who lives near Atlanta, GA. Kent began a semi-traditional career as a youth pastor and then a national director of a ministry.

Kent has structured his life in such a way that he gets to do what he wants every day. He takes off a few months during the summer to coach a swim team in his community.

When he started his business, he initially did it on the side.  He first got into Life and Career Coaching and describes his early days as being filled with enthusiasm and fear.

For three years, Kent spend 15-20 hours per week.  He made a total of $4,000 his first year.  His second year he made $24,000.  His third year (still part time) he made $68,000.  During his fourth year, Live it Forward’s revenues were $126,000.

Rob was in the chat and asked what the tipping point was.  Kent responded with TOMA – Top Of Mind Awareness.

I interviewed Kent on the radio a few times in 2009.  On Past Due Radio we talked about the two things that lead to entrepreneurial success.

Here’s how Kent says he’s getting the word out:

  1. Speak for “fee” and speak for “free”
  2. Having an attitude of service

Kent leads a speaker’s Boot Camp every year and I’m one of the speakers.  Check out speakitforward.com.

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The Unluckiest Man in the World

June 25, 2010

“The unluckiest man in the world.” That’s how my local newspaper refers to Rick Oliver.
Rick was struck by lightning in 2006 and survived.  That’s a feat in and of itself.
Earlier this month he went to investigate a noise and ended up getting run over by a bear.
Survival
The Cary News reports that “Between 2005 and 2009, [...]

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Hootsuite 5: The Best Tool to Manage Your Social Media

June 24, 2010

Hootsuite 5 just launched and the improvements are amazing. I take you through the updates and show you the improvements to speed your learning along.

Social media tutorials

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044 Coach Radio – Promote a Book, Host Your Own Online Show

June 23, 2010

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044 Coach Radio – Promote a Book, Host Your Own Online Show
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Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
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In today’s show I talk about promoting a book and hosting your own online show.
Brent Green called in [...]

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My Wife’s Shower Habits and Your Marketing

June 22, 2010

At the top of the list of things I never thought I’d see in the shower is this bottle of Bacon Pieces. Apparently it was there for nearly two weeks before I caught on.
Is my family so hungry that we need a mid-shower snack?  On the outside it may appear that way, but it’s actually [...]

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043 Coach Radio: Your Story – Rob Clinton

June 21, 2010

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043 Coach Radio – Your Story: Rob Clinton

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Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Leave a review on iTunes
Rob Clinton is a Career Coach in Atlanta, GA. Rob goes far beyond careers and helps people fit their careers into [...]

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Real Friends Hurt Your Feelings

June 18, 2010

In the context of starting a business you’ll find a lot of people who are excited for you…on the outside.  It’s not real, genuine excitement though.  You know the kind; “Oh, that’s great Bob. You’ll do well.”  And then it’s on to the next topic.
I surround myself with people who are genuinely excited about my [...]

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