by Justin Lukasavige on April 29, 2010
I’m sure Fabrice Penot had plenty of naysayers when he launched an upscale fragrance company in 2006. In fact, experts told them it was ridiculous to launch an “unpronouncable” fragrance company selling bottles for $200. That’s double the cost of most upscale brands.
Regarless, Le Labo was launched in 2006 and four years later is generating $4.5 million each year in sales.
“No one believed in the idea,” he said, and then he launched anyway. (Entrepreneur)
In the face of everyone telling you no, what do you need to say yes to?
by Justin Lukasavige on April 28, 2010
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028 Coach Radio – Fiding the Best Clients, Content Creation, What is a Coach?
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Questions answered during today’s show:
Allan – How do you choose content to blog about in writing or radio shows. How far in advance do you choose it?
You can use google trends to see what people are searching for, but do it sparingly.
Tony – What happens when you find a customer who is willing to pay, but is not a good fit for me as a coach?
Ideal client is someone who is:
- The most profitable
- The most fun to work with
Chapter covered from Become a Coach – What is a Coach?
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by Justin Lukasavige on April 27, 2010
I’m reading The Referral Engine by John Jantsch right now before it’s released on May 13, 2010. (Disclaimer: John sent me a free copy to review).
John connects newer platforms like facebook, twitter, and linkedin with not only getting referrals but also in giving referrals. John says he was working with a large insurance carrier to help design a marketing system for their agents. Like many insurance carriers they were practicing outbound, interruption marketing. Much of what they did was cold calling and it wasn’t working. (Why do insurance agents continue to do this?)
John explained to his client why sales needed to go to the backburner (briefly) while a focus should be on sending referrals. That’s when they fired him.
Business is About Being Helpful
American Express went to the trouble and expense to create the OPEN Forum, an online community where entrepreneurs can connect with each other, ask questions and get insights from the pros. I’m sure many businesses will even become American Express cardholders after spending time on the website.
Don’t blindly do this without a plan, but be helpful. Connect people. Over time business will come back to you many times over.
And that client that fires you? If you can sleep well at night knowing you gave them good advice, then you’re doing it right.
by Justin Lukasavige on April 26, 2010
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027 Coach Radio – Your Story: Andy Traub
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Andy Traub lives in Sioux Falls, SD and helps his clients with technology all over the world His background in helping people through classroom education, finances and insurance. He wasn’t able to help people in the way he wanted so he left to pursue technology.
First step to get in business: looked inside himself and then gave himself permission to pursue something else. Andy hired me a while back and then joined the Free Agent Academy.
Andy’s biggest challenges in starting and running his business include the challenge of trying to help everyone and figuring out what the market wants. He’s had to figure out how to be selective and help in the right way.
Andy’s advice: go do something.
How he’s getting the word out: being helpful to others.
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