What Needs to be on Your Twitter Page
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Archive - March, 2010
018 Coach Radio – Mother Teresa Syndrome
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018 Coach Radio – Mother Teresa Syndrome
Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Matt Wegner called in with a great tip on establishing yourself as an expert. Check out Matt’s article on yahoo finance and then sign up to HARO.
I mentioned the Six Figure Coaching model. Take a listen and I’ll tell you why it works but also why I don’t follow it.
The “Mother Teresa Syndrome” is something I catch a lot of flack over. Mother Teresa did some great things, but business could have helped the Calcutta culture similarly. Listen to find out what I mean.
Rabbi Daniel Lapin is the inspiration for this episode. His book is Thou Shall Prosper.
Scott Priestly called to say that he just launched smallbizcopilot.com.
How to be Everywhere
I was interviewing a guest on Coach Radio when he mentioned an online service that I just needed to check out.
Right away testimonials for the service began scrolling in a twitter feed. That wasn’t unusual, but one of my friends popped into the box right away. Instantly I recognized his picture.
Be everywhere
It’s easy to be everywhere if you’re providing value. Do what comes natural. Answer questions even when there’s no compensation. It takes time, but so does bathing and that seems to work out well for most people.
When you’re everywhere you’re top of mind. Ask any marketer if that’s good. That’s what most of them spend hours per week trying to figure out for companies.
017 Coach Radio: Your Story – Dallon Christensen
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017 Coach Radio – Your Story: Dallon Christensen
Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Dallon Christensen is a Coach in Bettendorf, IA.
Dallon helps businesses become profitable by using their balance sheets, income statements, cash flow statements to look forward and make decisions rather than looking backward.
Cash burn rate – how long your business can survive without making any sale.
Dallon didn’t have much success the first time he tried to launch his business and he explains how he turned it around.
He’s getting some great insight and coaching from the Free Agent Academy.
Dallon’s wife Stephanie is on board because he has a real working plan for his transition. He’s not shooting in the dark and just hoping he’ll be profitable enough one day to do it full time.
Andy Traub came up for web design.
How he’s getting the word out – connecting with people and providing value: Free Agent Academy, facebook, blog, twitter, newsletter, working on two online training classes and a future podcast.
“When I’m doing something, I’m doing it all out.”
016 Coach Radio – Establish Credibility
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016 Coach Radio – Establish Credibility
Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Eric had questions on teaching other people’s material, such as Dave Ramsey, Dan Miller and us. I discuss how to do it without stealing and infringing on copyright material. You should personally lead through material if you want to be positioned as an expert.
Eric’s question stemmed from listening to Coach Radio #12.
Email derek@lukascoaching.com if you’d like to make the Past Due: Money and Life Boot Camp your own material. You’re free to do so.
Can you repackage material and make it your own? Yes, it’s been said there aren’t many original thoughts out there. But packaging and marketing are very powerful.
I also discussed two very important concepts if you want to be profitable. You need to figure out how you’re both unique and remarkable.
Sample Forecast
$2,000 (target monthly revenue)
Average client = $500
Clients = 4
Conversion from prospect to client = 50%
Prospects = 8
You probably need about 10 people to request consultation that will show up to meet with you.
Marketing is the outcome. Now you need to figure out what you’re going to do to find these 10 people.
015 Coach Radio: Your Story – Eric Sherer
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015 Coach Radio – Your Story: Eric Sherer
Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Eric Sherer is a Financial Coach in Bethlehem, PA.
Eric shares his story about getting out of debt and using his experiences to help others do the same.
He currently works in air traffic control and is building his business on the side.
Eric’s advice – don’t coach people in their own homes, be yourself.
How to get the word out – speaking, newsletter. Drip value into the lives of people and they’ll become clients six month later.
“Building a business is like raising a child.”
“Building a business is a marathon rather than a sprint.”
014 Coach Radio – Your Story: Andrew Krieman
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014 Coach Radio – Your Story: Andrew Krieman
Send me your feedback or questions or leave me a voice mail: (919) 355-8275.
Andrew Krieman a Career Coach in Raleigh, NC.
Between our first and second meeting Andrew met with two prospects and signed one for Career Coaching.
Andrew is reading Entrepreneur, pinkmagazine.com, 48days.net, doing searches for “career coach” and seeing what they’re doing, Business Journal, theladders.com.
013 Coach Radio – It’s Your Fault with John G. Miller
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013 Coach Radio – Six Figure Coaching Model
Send me your feedback or leave me a voice mail: (919) 355-8275.
John G. Miller is our guest as we talk about personal accountability. Check John and his books out at outstandingorganization.com and qbq.com.
Of note in this episode, John used the term chilaxed.
Entrepreneurs: “Invent something, become the boss.” “Break the rules.”
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Justin Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. Read more about Justin...
