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The inspiration for today’s radio show comes from this video Derek just recorded. It’s a bit polarizing. Take a listen and let me know what you think. I read through the comments on YouTube. Check them out and add your own. Do you agree or disagree?
James in Raleigh, NC asks a question about low-cost marketing for his landscaping business. He doesn’t have a website and wanted a suggestion on where to go to get one so I mentioned AndyTraub.com.
I also mentioned this blog I wrote about Southwest Airlines. You’ll want to check out the funny flight attendant video.
I also referenced the Your Story episode that I did with Tony and Alisa DiLorenzo.
Everyone knows that Southwest is a bit different than just about every airline out there. Being different is likely one of the reasons for their success.
From the moment you step on board Southwest seems to actually care. Don’t you think it’s strange that’s all it takes to set the airline apart from the competition? But they don’t just care. You get the feeling that most of the employees care more about taking care of their customers than they do about the rules their company created for them to abide by.
Take this pre-flight announcement from a Southwest flight attendant for instance.
Is your company normal? Do you do things the same way because that’s the way they’ve always been done?
It’s time to ask what would make your business great and how you could serve your customers better. Then go out and do that!
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The phrase “As Seen on TV” is not used by accident. Stores like Bed Bath ‘n Beyond have entire sections devoted to products that carry this label. As a marketer it gets you a lot of credibility.
I came across this ad today.
This ad has a lot going on for it on a number [...]
Number one question my clients ask me about twitter? “How do you I use it productively?”
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018 Coach Radio – Mother Teresa Syndrome
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Matt Wegner called in with a great tip on establishing yourself as an expert. Check out Matt’s article on yahoo finance and then sign [...]
