- Bob Baker – making it in the music business
- Self-publishing and giving away knowledge
- Marketing any business with guerrilla techniques
- Advice for starting and marketing a business today
Bob Baker writes about speaking and music from St. Louis, MO where he makes his living as an author, teacher, and speaker. Music marketing is his niche and he’s best known for Guerrilla Music Marketing.
He’s been writing and speaking for the past 20 years but his business has changed quite a bit, even in the past few years.
Bob discovered an interst in music and writing as far back as 11 years old. He’s self-employed now but wasn’t always. He’s had to take some day jobs along the way but he doesn’t ever plan on going back.
Bob’s advice is to figure out what you enjoy doing and then how you can serve people with it. Marketing is simply a strategic plan of sharing great stuff with people.
Think about how you can touch the most amount of people today? Through your art: music, writing, etc. That will help you prioritize your marketing. You don’t need 101 ideas; you just need two or three you can become great at doing.
You don’t need a roadmap. You’d be much better off with a compass. Many of us are looking for a roadmap, but just because someone else had success, doesn’t mean you will too.
“As you take action and interact with the world, doors open.”
– Bob Baker
I’d love to help you turn your ideas into a business that changes the world (and your bank account). Here’s how.