101 Coach Radio – Do Big Business in the Country: Steve Berkey [Your Story]

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Show Topics:

  • Steve and Jody Berkey started 90 Revolutions in their dining room
  • How they’ve built a business while being very cheap
  • How they’re monetizing when they live in the country, away from athletes

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Steve is a physical therapist who works with high endurance athletes in Virginia.  He has plans for a membership site and much more.

Steve and his wife Jody incorporated 90 Revolutions in 2006.  He learned everything including computer languages and how to build graphics.  A big key to his success has been to bring in people from the outside to help in areas he wasn’t as gifted in.

Years of graduate school had culminated in a doctoral degree in physical therapy for Steve and a master’s degree in Educational Leadership and Policy Study for Jody. Yeah, these guys were big time!  Years of traditional work in their fields left them yearning to break free and transform their passions into a company that would support endurance athletes through injury prevention and performance enhancement.

Berkey

Most physical therapists work with middle age and older people with arthritic conditions but that’s not where Steve’s heart was.  He wanted to focus on helping athletes get better at what they already do.

Initially, Steve had issues killing good with great.  That’s when he realized he needed outside help to get ideas launched.

Do you edit your own videos?

It’s not about the gear, but Steve told me he uses a lot of software from Adobe.

Monetization: Steve is working two days per week with athletes now until they transition out.  They’re also monetizing through membership sites which will be a big focus for them this year.

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I’d love to help you turn your ideas into a business that changes the world (and your bank account).  Here’s how.

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Posted on January 10, 2011