016 Coach Radio – Establish Credibility

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016 Coach Radio – Establish Credibility

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Eric had questions on teaching other people’s material, such as Dave Ramsey, Dan Miller and us.  I discuss how to do it without stealing and infringing on copyright material.  You should personally lead through material if you want to be positioned as an expert.

Eric’s question stemmed from listening to Coach Radio #12.

Email derek@lukascoaching.com if you’d like to make the Past Due: Money and Life Boot Camp your own material.  You’re free to do so.

Can you repackage material and make it your own?  Yes, it’s been said there aren’t many original thoughts out there.  But packaging and marketing are very powerful.

I also discussed two very important concepts if you want to be profitable.  You need to figure out how you’re both unique and remarkable.

Sample Forecast

$2,000 (target monthly revenue)

Average client = $500

Clients = 4

Conversion from prospect to client = 50%

Prospects = 8

You probably need about 10 people to request consultation that will show up to meet with you.

Marketing is the outcome.  Now you need to figure out what you’re going to do to find these 10 people.

Posted on March 17, 2010

  • arch1960

    This just in: ANOTHER GREAT SHOW!!!! Thanks JL. You are SO rocking dude!

  • arch1960

    This just in: ANOTHER GREAT SHOW!!!! Thanks JL. You are SO rocking dude!

  • Ivan Bickett

    The best time to plant a shade tree is 20 years ago. The second best time is today. ~ Justin Lukasavige

    That’s a great quote. Another to go around the monitor.

    Mark Batterson talks about the sin of omission in his book In a Pit with a Lion on a Snowy Day. And he wonders if God is not more concerned with our sins of omission vs our sins of commission.

    Most of my life I’ve been focused on the sins of commission. Don’t do X and I’m a “good” person. Lately, it’s hit me that I’m committing a bigger disservice to God by not fully becoming the man He made me to be.

    When’s the best time to follow your dreams and go after what you want in life? Yesterday. Since you can’t relive that moment why not make it come true now?

  • http://www.onesolutionfor.me/ Trey Smith

    Loved this show – thanks for having all of the previous shows available Justin.

  • http://coachradio.tv/ Justin Lukasavige

    My pleasure, Trey. I know a few going through the back episodes and they’re getting great stuff from it. Cool to see what they’re doing.